Utrecht, Dec 16, 2025 -Royal Jaarbeurs will introduce fully circular stand construction for exhibitors at its own trade shows from 1 January 2026. This includes the strategic sectors Construction & Installation, Care and Agrifood. With this step, Jaarbeurs is actively accelerating the sustainable transition within the events industry.
Circular stand construction is set to become the new standard
Until now, exhibitors have been able to choose from various participation packages, but from 2026 onwards there will be a single standard: circular stand construction. This means that all stands, furniture and carpeting will be made from materials that can be reused time and time again, or from reusable, modular and circular materials. No more disposable stands, but high-quality structures and stylish furniture designed for a long service life. This decision underlines Jaarbeurs ambition not only to facilitate sustainability, but also to actively promote it across all sectors in which it operates. Herman Mantel, CCO of Jaarbeurs: “Our strength lies in bringing people together and accelerating sustainable transitions in all the markets in which we operate. By fully committing to content programmes on the sustainable transitions in our markets and also offering circular stand construction, we are taking responsibility across the entire supply chain and helping our clients to join us in moving towards a more sustainable future.”
Setting an example: sustainability across the entire supply chain
Sustainability at Jaarbeurs goes beyond just the environment and climate. Marloes van den Berg, Chief People & Sustainability at Jaarbeurs: “It is an integral part of our Jaarbeurs strategy and is evident in everything we do. From circular stand construction using reusable materials to catering that uses local produce, from sustainable transport solutions for visitors to diversity and inclusion in the workplace and beyond.” Wherever possible, Jaarbeurs strives to minimise its environmental impact and actively takes responsibility for this. Circular stand construction, available via the Jaarbeurs webshop and across all Jaarbeurs sales channels, will become the standard from 2026. This will provide exhibitors with a sustainable and high-quality option. “We really want to set a movement in motion. By putting our circular solutions at the heart of what we do, we are actively contributing to a more sustainable events industry. We invite all our customers to join us and make an impact together,” says Marloes van den Berg.
To support exhibitors, Jaarbeurs recently opened a stand construction showroom in the Beatrix Building, where they can view and select circular stands.
More information: Jaarbeurs.nl/sustainablefarming
