We Are Live
Over 110 years of live encounters
Royal Dutch Jaarbeurs was founded in 1916 to promote trade and industry. Now more than 110 years later, this ideal still forms the foundation of Jaarbeurs. We organise and facilitate the most diverse (international) events. From meetings, workshops and training courses to conferences, business events, award ceremonies, shows and large-scale events and exhibitions.
We do this with personal attention, passion and empathy. We create an environment that inspires, makes an impact and leaves lasting memories. We Are Live: Live, Connecting, Inspiring and Energetic. Not for nothing have we been voted multiple winner of 'Best conference venue of the year' by the public.
We Are Live
What can we do for you?
We organise and facilitate national and international trade and consumer fairs, conferences, events and meetings. Live and online. We serve the tastiest food in our own restaurants, provide a stage for the finest productions in the Beatrix Theatre and are a springboard for startups.
Jaarbeurs is the place for attending and organising special meetings. Our event location in Utrecht is suitable for a wide range of activities. From meetings, workshops and training courses to conferences, business events, award ceremonies, shows and large-scale events and exhibitions.
From MOTORbeurs Utrecht to ICT&Logistics, from the BouwBeurs to Cybersec, from the Nationale Onderwijs Tentoonstelling (NOT) to the Vakantiebeurs and from various care fairs to the TechniShow. We are at home in many markets.
With our various platforms, we want to bring parties together and set them in motion. We want to bring professionals in the various industries together, connect them and accelerate sustainable growth in the sector. We create new coalitions that share knowledge, cooperate and innovate.
We offer accommodation in the Jaarbeurs Innovation Mile (JIM) to innovative startups that invites them to share knowledge and look beyond their own borders. JIM is there for scale-ups, for start-ups, for knowledge institutes and educational institutions, for governments, for partnerships... In short, for everyone who wants to work together in a stimulating and dynamic environment in an open ecosystem on promising initiatives, new product-market combinations or innovative ideas in the field of the urban, smart, healthy and green society of the future.
Sustainability central
Sustainability is about taking responsibility: for our environment, our energy consumption, our raw materials and our surroundings. This is central to everything we do. We are constantly weighing up our options and view sustainability as an integral part of an event’s programme. We aim to be carbon neutral by 2030. To achieve this, we are taking clear steps: for example, we use circular materials as much as possible and do everything we can to reduce waste and combat food waste.
In 2022, we won the international UFI Sustainability Award for making our catering services more sustainable and for the way food is processed within Jaarbeurs . In 2024, we were shortlisted for the same award for our sustainability initiatives at various trade fairs.
International activities
Royal Dutch Jaarbeurs is not only active in the Netherlands, but also internationally. From our office in Utrecht, our 'Agrifood team' organises various international trade fairs for the agrifood sector (the entire food chain) in countries including Thailand, United Arab Emirates, Rwanda, Vietnam, Indonesia and the Philippines.
Jaarbeurs is active not only in the Netherlands but also internationally. From our office in Utrecht, our Agrifood team organizes various international trade shows for the agrifood sector (the entire food chain) in countries such as Thailand, the United Arab Emirates, Rwanda, Vietnam, Indonesia and the Philippines. In addition, Jaarbeurs holds a stake in VNU Asia Pacific (VNU AP), a joint venture focused on organizing international trade shows and conferences in Southeast Asia. Based in Bangkok, VNU AP hosts events across various sectors including cybersecurity, health & life sciences, livestock and agriculture.
The rich history of Jaarbeurs
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