Step into the world of Jaarbeurs
Over 100 years of extraordinary encounters
Royal Jaarbeurs was founded in 1916 with the aim of promoting trade and industry. More than 105 years later, this mission still forms the foundation of everything we do. We organize and host a wide variety of (international) events, from meetings, workshops, and training sessions to conferences, corporate events, award ceremonies, shows, large-scale events, and trade fairs. Each year, approximately 2.3 million visitors find their way to us. Meaningful, in-person encounters are at the heart of everything we do, both live and online. How do we create these special encounters? With passion, sustainability, and innovation. It’s no coincidence that we’ve been voted 'Best conference venue of the year' multiple times by the public.
How do we create those special encounters? In an inspired, sustainable and innovative way. Not for nothing have we been voted multiple winner of 'Best conference venue of the year' by the public.
What can we do for you?
That’s actually hard to put into words. Jaarbeurs is something you need to experience, enjoy, and discover. We organize and facilitate national and international trade and consumer fairs, conferences, events, and meetings. Both live and online. We serve the most delicious dishes in our own restaurants, provide a stage for spectacular productions at the Beatrix Theater, and act as a springboard for startups.
Jaarbeurs is the place for attending and organising special meetings. Our event location in Utrecht is suitable for a wide range of activities. From meetings, workshops and training courses to conferences, business events, award ceremonies, shows and large-scale events and exhibitions.
Organising your event at Jaarbeurs? "From MOTORbeurs Utrecht to ICT&Logistics, from the BouwBeurs to Cybersec, from the Nationale Onderwijs Tentoonstelling (NOT) to the Vakantiebeurs and from various care fairs to the TechniShow. We are at home in many markets.
Jaarbeurs 's trade and consumer fairs "With our various platforms, we want to bring parties together and set them in motion. We want to bring professionals in the various industries together, connect them and accelerate sustainable growth in the sector. We create new coalitions that share knowledge, cooperate and innovate.
Our exhibitions and online communities "We offer accommodation in the Jaarbeurs Innovation Mile (JIM) to innovative startups that invites them to share knowledge and look beyond their own borders. JIM is there for scale-ups, for start-ups, for knowledge institutes and educational institutions, for governments, for partnerships... In short, for everyone who wants to work together in a stimulating and dynamic environment in an open ecosystem on promising initiatives, new product-market combinations or innovative ideas in the field of the urban, smart, healthy and green society of the future.
Discover the JIM "
Sustainability central
Sustainability is about taking responsibility for our environment, energy use, resources and surroundings. It is central to everything we do. We continuously make careful considerations and see sustainability as an integral part of every event. Our goal is to be carbon neutral by 2030. To achieve this, we are taking clear steps: using as many circular materials as possible and doing everything we can to reduce waste and combat food waste. In 2022, we won the international UFI Sustainability Award for making our hospitality offerings more sustainable and for the way food is managed within Jaarbeurs. In 2024, we were finalists for the same award for our sustainability initiatives at various trade shows.
In 2022, we won the international UFI Sustainability Award for making our hospitality offerings more sustainable and for the way food is processed within Jaarbeurs. In 2024, we won a final place for the same award with our sustainability initiatives at various fairs.
International
Jaarbeurs is not only active in the Netherlands, but also internationally. From our office in Utrecht, our 'Agrifood team' organises various international trade fairs for the agrifood sector (the entire food chain) in countries including Thailand, United Arab Emirates, Rwanda, Vietnam, Indonesia and the Philippines.
Jaarbeurs is active not only in the Netherlands but also internationally. From our office in Utrecht, our Agrifood team organizes various international trade shows for the agrifood sector (the entire food chain) in countries such as Thailand, the United Arab Emirates, Rwanda, Vietnam, Indonesia and the Philippines. In addition, Jaarbeurs holds a stake in VNU Asia Pacific (VNU AP), a joint venture focused on organizing international trade shows and conferences in Southeast Asia. Based in Bangkok, VNU AP hosts events across various sectors including cybersecurity, health & life sciences, livestock and agriculture.
The rich history of Jaarbeurs
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