Organise
a concert

The stage for your dream concert

There’s no event more inspiring than a live concert. If you want to create an experience that leaves a lasting, positive impression on your audience, Jaarbeurs is the place to bring it to life. Whether you’re planning a modern or classical event, we have venues tailored to every style and scale.

Why host an indoor concert at Jaarbeurs?

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Central location

Situated directly adjacent to Utrecht Central Station, just 30 minutes from Schiphol Airport, with over 3,000 onsite parking spaces.

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Professional expertise

Expect top-tier technical capabilities and knowledgeable staff who understand what it takes to deliver a memorable concert.

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Focus on sustainability

Green events are part of our identity: from energy-efficient operations to waste-conscious planning and eco-friendly catering.

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Tailored service

Tell us your vision, and we’ll take care of everything. From logistics and technical setup to event design and guest experience

The concert venues of Jaarbeurs

Do you want to organise a concert? Then choose our exhibition halls, which you can fully arrange yourself. Moreover, the halls can be combined with each other, giving you even more space for your event.

With 1,500 comfortable seats and a large stage, the Beatrix Theatre is ideal for concerts or music performances where you are looking for an atmospheric, professional setting. Thanks to its excellent acoustics, permanent technology and theatrical appearance, it is a ready-made venue where you can put on an impressive show without much adaptation.

Of course, we have many more spaces at Jaarbeurs that you can flexibly arrange yourself. Although it is not directly a concert venue, you can do anything here:

Discover the stories behind our events

Ready to organise an concert?

Stop by and discover our most beautiful spaces. We look forward to seeing you!

Bas Sterrenburg

Account manager

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Bas

4 tips for organising a concert

Want to organise a concert that the audience will remember for a long time? Here are four tips. Even smallest details will make the experience unforgettable.

People come for the music—but form matters. Our Beatrix Theatre, known for its world-class acoustics, offers unmatched elegance. Or go bold—and build your own immersive space from scratch in one of our exhibition halls

Poor lighting or audio can derail the entire experience. Year-round, we partner with trusted AV experts (like Heuvelman) to deliver seamless tech performance.

Thoughtfully curated snacks and beverages elevate a concert into a fully sensory experience. From elegant hors d’oeuvres at classical shows to bold cocktails at jazz performances, our culinary advisors will help bring your theme to life.

Keep the magic alive—produce an aftermovie, send meaningful thank-you messages, or share highlights to extend engagement beyond the concert itself.