Masterclass
organise

2 women smiling listening behind a laptop

The perfect location for your master class

At Jaarbeurs, you don't just rent a space. Because you also rely on our team of experts. Every day we get up full of energy to host the most beautiful events. Events that experience. Inspire. Knowing how to surprise. Because bringing people together, that is the best thing there is.

Why organise a master class at Jaarbeurs?

Focus on sustainability

Sustainable business makes perfect sense to us. This is reflected in everything we do. Among other things, we look carefully at our waste streams, offer circular furniture and work with smart technology to save food and energy.

Centrally located

Jaarbeurs is located in the heart of the Netherlands and literally within walking distance of Utrecht Central Station. Moreover, we have more than 3,000 parking spaces, so you can also come by car or motorbike.

Tailor-made service

Every meeting is unique. And we understand that. That's why we don't offer a one-size-fits-all. Rather, we look at what you need and adapt our services accordingly. Together, we will make your event perfect.

Our masterclass locations

At Jaarbeurs, we regularly host various trainers and coaches giving masterclasses. Usually our meeting rooms are used in MeetUp, but there are many more rooms to choose from.

Discover the stories behind our events

Organising a master class?

Come along and discover what Jaarbeurs has to offer you!

Anke Verstraten

Account manager

Anke

This makes us happy

Organising a master class: here's what you need to think about

You are about to organise a master class. How nice! Every day at Jaarbeurs we receive all kinds of trainers, coaches or specialists who give the finest masterclasses. Wondering what to think about when organising a masterclass? These are our 5 tips for organising a masterclass.

What do you want people to be able to do or know after attending the master class? Do they need to master a certain skill, for example, or is it purely knowledge sharing? Write down the goal for yourself, then you can better shape the programme at a later stage.

People like to know where they stand. So share the programme in advance. Of course, you don't have to give everything away, as there should also be room for surprises. But, by sharing the programme in time, it can also contribute to extra registrations. It might just win over any doubters.

Nobody is made to listen for whole days. Therefore, involve your target audience in the masterclass. Let them ask questions during Q&A sessions, for instance. Devise group assignments or demonstrate how a certain product or action works.

Love goes through the stomach. And it is the same with a masterclass. You don't want people with growling stomachs or dissatisfied faces because your catering is not up to scratch. At Jaarbeurs, you don't have to worry about that. Our culinary advisors are ready to provide you with the most delicious catering. And everywhere applies: super fresh and sustainable as much as possible.

Would you like to give master classes more often? Then ask your participants for feedback. What went well and what could be improved? Ask targeted questions about all your components and let the participants give points. For example, for the catering, the event location, the programme, etc. That way, you will know exactly which knobs to turn next time.