Organise
educational events

What do you want your target audience to learn or need to master after the educational event? Then tailor the programme to that. This will help you get to the heart of the matter and ensure that it will be an event full of knowledge and value.

You probably remember it from the old days: school lessons only really became fun if the programme had some variety. So do the same during your event. Use a Q&A session, workshops, discussions or other interactive elements.

There are always people who suddenly cannot get to the event anyway. Therefore, make your educational event accessible to everyone by adding a livestream. Just make sure you have a good, stable connection for that. At Jaarbeurs, we have a top-notch connection, so you can be sure that your livestream will not falter or drop out.

"Shall we take a short coffee break?" It's a common phrase, and breaks the training or workshop in half nicely for a while. But, leave out the 'short'. In fact, they are often too short. People like to get coffee, go to the toilet and answer some more phone calls or apps. Don't make them choose, but give them enough time.

An educational event may have a somewhat stuffy image. But of course it does not have to be that way. Book an inspiring speaker, provide an excellent lunch and devise a programme with creative break-out sessions. That way, you keep surprising people and put a smile on their faces.