Jaarbeurs - de duurzame grote evenementenlocatie en organisator in Utrecht

Welcome to Royal Jaarbeurs

The heart of the Netherlands

Conveniently located within walking distance of Utrecht Central Station and only 30 minutes from Schiphol Airport.

Sustainable and innovative

We believe that there has to be a place where people can truly meet each other. Meet each other to grow.

More than a century of expertise

Established to promote trade and industry and to stimulate prosperity, this ideal still forms our foundation.

Personalised service

We help you achieve your goals and provide personalized professional service.

Welcome to Royal Jaarbeurs

For over 100 years, Royal Jaarbeurs organises and facilitates trade fairs, conferences, events and other meetings. Live and online.

We believe there should be a place where you can really meet each other. To connect and to grow.
At Jaarbeurs, we offer and create the space to accelerate growth: as people, as an organisation and as an industry.
In a sustainable, friendly and innovative way. Live and online. In the centre of the country, in the heart of the city of Utrecht, with you as our main focus.

Find the perfect venue for your event

Practical information

Jaarbeurs is conveniently located in the centre of The Netherlands, only 30 minutes from Schiphol Airport, and is easily accessible by public transport or by car. Jaarbeurs is located within walking distance from Utrecht Central Station and offers ample parking. We hope to see you soon.

Plan your journey to Jaarbeurs 

New: Discover our online booking platform to book your meeting room

Do you need to easily book a room for your meeting or training? You can book it easily with Jaarbeurs MeetUp.

  • Access at any time, any place
  • Direct insight in the availability and costs
  • Booked within 5 minutes!

Quick and easy, whenever it suits you. Book your meeting room now with Jaarbeurs.


 Koninklijke Jaarbeurs lanceert Health and Innovation Asia 2024

Royal Jaarbeurs launches Health and Innovation Asia 2024

Utrecht, 14 September 2023 – VNU Asia Pacific, a daughter company of Royal Jaarbeurs, has launched the Health and Innovation Asia 2024 trade show in Thailand. This brand-new health-tech event will be held in Bangkok from 11 to 13 September and is set to become a key meeting place for thousands of Asian care professionals. Its primary focus will be on the digital transformation of the care sector with the goal of contributing to sustainable and future-proof health care in Asia. “Royal Jaarbeurs is highly interconnected with both the Dutch and the international economy,” comments CEO Jeroen van Hooff. “The market in Asia is very promising and we’re taking our (inter)national events there while bringing interesting Asian titles to Europe. With its own office in Bangkok, Jaarbeurs serves as the ‘gateway to Asia’ along with destinations as diverse as Vietnam, Turkey, China, the Philippines, Indonesia and the United Arab Emirates .” Understanding the market Jaarbeurs has for decades been organising the trade show Zorg & ICT: the largest annual health tech event in the Netherlands where care professionals discover how to successfully apply the latest innovations and work together on a future-proof care sector. For the organisation of Health and Innovation Asia 2024, Jaarbeurs has teamed up with the renowned trade show Thailand Lab. “The combination of our rich experience in organising trade shows, our knowledge of the innovative care sector and the expertise of partner Thailand Lab means we are in an ideal position to introduce a premium-quality event for Asian care professionals in Bangkok,” explains Van Hooff. “Being present on two continents means we can create a unique platform for exchanging know-how and international cooperation. We offer both Dutch and Asian exhibitors the opportunity to expand their horizons, share knowledge and come into contact with international care professionals.” More than an exhibition Zorg & ICT is also partner of the Dutch Health Week, the largest health care sector event in the Netherlands where thousands of professionals and organisations from care and life sciences come together to share their expertise at a range of events. Van Hooff: “The care industry benefits enormously from joining forces in this way and that’s why Health and Innovation Asia 2024 will become part of Bangkok Health Week. This will ensure that all care and life science experts are in the same place at the same time, working together to future-proof health care in Asia.” About VNU Asia Pacific With offices in Utrecht, Shanghai and Bangkok, the VNU Group is a globally operating exhibition company which consolidates the international exhibition business of Royal Jaarbeurs. The Group is divided into three separate and distinct companies – VNU Europe, VNU Asia and VNU Asia Pacific – which closely cooperate across borders. For its international exhibition and conference business, Jaarbeurs has formed strategic joint ventures with partners in China and South East Asia. Health and Innovation Asia 2024 will take place between 11 and 13 September in the Bangkok International Trade & Exhibition Centre (BITEC).
Autoverhuurbedrijf Hertz opent vestiging bij Koninklijke Jaarbeurs 

Car rental company Hertz opens branch at Royal Jaarbeurs  

Utrecht, 11 September 2023 – Car hire company Hertz has teamed up with Royal Jaarbeurs to open a new branch in the heart of the city of Utrecht. Hertz Utrecht Jaarbeurs is located in the entrance hall of the exhibition and convention centre and within walking distance of Utrecht’s central railway...
Koninklijke Jaarbeurs en Moonback ontwikkelen overzichtelijke hotelplattegrond van Utrecht

Royal Jaarbeurs and Moonback develop practical hotel map and booking tool for Utrecht  

Royal Jaarbeurs has announced a partnership with hotel booking website Moonback. “Our goal is to offer visitors, exhibitors and organisers of trade shows, conferences and meetings the best possible customer experience,” comments Jeroen van Hooff, CEO of Royal Jaarbeurs. “Practicality is crucial in this regard. It is essential that people can easily find and book good accommodations in the vicinity of the Jaarbeurs for all multi-day and international events.” Together with Moonback, Royal Jaarbeurs has now published a practical map for Utrecht that shows all the associated hotels.

Closure Prins van Oranje hall and parking lot P1

The Prins van Oranje hall (hall 1), located on the north side of the Jaarbeurs boulevard, and Jaarbeurs parking lot P1 will be closed on 1 July, 2023. These locations will be handed over to the municipality of Utrecht. This will take place on the basis of agreements made with the municipality in 2016 in favor of the development of the new city district Beurskwartier.
peter scholte

New Royal Jaarbeurs head chef serving contemporary green cuisine

Peter Scholte started his new role as head chef of Royal Jaarbeurs on 1 March. He brings with him a wealth of expertise from previous positions at the likes of the prestigious Le Garage and Duchess restaurants in Amsterdam, the renowned Spanish restaurant El Bulli and the Hotel Continental in Norway, where Scholte earned a Michelin Star. “We are pleased with the appointment of a new head chef of such calibre,” says Jeroen van Hooff, CEO of Jaarbeurs.

Why should you organize your event at Jaarbeurs?

Royal Jaarbeurs in Utrecht is much more than just a venue. With our years of experience and expertise, we can anticipate and respond to your wishes and needs for any type of event. We are your partners and think along about the layout and execution and offer everything you need: delicious catering and restaurants, good technology and a personal account manager. Organising events is in our DNA!

We were awarded by the public as the Congress Venue of the Year 2022, a wonderful recognition from our customers and visitors! For us, a business event is only successful when the organiser and all visitors are satisfied. How can we help you?

Beatrix theater

Royal Jaarbeurs wins two international awards for sustainability and digital innovation

Royal Jaarbeurs received two international awards during the annual UFI Global Conference. The Sustainability Award 2022 and The Digital Innovation Award 2022. Jeroen van Hooff, CEO Royal Jaarbeurs: “We are continuously taking steps towards becoming Europe’s most sustainable and smart event venue and organiser by 2030. I am incredibly proud that the steps we have taken so far in the fields of sustainability and digitisation are internationally recognised.”

Read more below

Koninklijke Jaarbeurs wint twee internationale awards voor duurzaamheid en digitale innovatie.JPG

This is how we help you to be a successful event exhibitor

When people come together, beautiful things are created. This also applies to the exhibitions organised by the Jaarbeurs. With 29 of our own events, we ensure that organisations come into contact with tomorrow's customers. Jaarbeurs welcomes 2.5 million visitors each year. We facilitate growth and development in various segments: We are active with events in the following industries: construction & installation, industry, logistics, IT, media, care, education, travel and leisure. 

We like to share our experience and expertise, so that you can use this knowledge when preparing your event participation. We are happy to advise you!

Michiel ton