Organise a product
launch

Formulate what you want to achieve with the launch. Create a stir? Sell more? Put your brand more on the map? Writing down your objectives clearly will help you make better choices later on. Also decide who you are going to invite: customers, influencers, dealers, partners or the whole community.

It is important that the location or space suits your brand. For example, are you known as a sustainable brand, but the location can only be reached by car? Then of course that is not compatible. The location is also closely related to the experience you want to offer. Do you opt for a futuristic look (like our Supernova) or do you go for luxury and allure (the Beatrix Theatre)? Choices, choices, choices!

Think carefully about how you structure the programme of your product launch. A good structure, for example, is a strong opening, a stunning presentation and a networking or interaction moment. And of course: also reserve time for a surprise. A live performance, for example, or another spectacular experience.

A product launch can be even more impressive if you use audiovisual effects. For example, with large LED screens and interactive features where they can test the product or see it in action. Also consider a livestream for those visitors who cannot be there.

You can do fun things with catering. For example, food that has a hook with the product or theme. At Jaarbeurs we like to think along with you about this. For example, we once adjusted the catering to the decoration for the product launch of a new perfume. For this, everything was black, so we also chose black plates and dishes. Tell us what your theme or decor is, and we can come up with some great options.

If you want people to talk about the product launch for a long time to come, you need to stay top of mind. Therefore, give your visitors a nice souvenir in the form of a goodie bag.