Organise a public event

More than just a venue

At Jaarbeurs, you're choosing far more than a location. For over a century, we’ve been designing and hosting public events—with deep insight into what makes them work. Our experienced, flexible team won’t say “no". If something seems impossible, we’ll find a creative solution together. Because real magic happens when you dare to colour outside the lines.

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Why choose Jaarbeurs for your public event?

Central location

Located directly adjacent to Utrecht Central Station and in the heart of the Netherlands, Jaarbeurs is easily reachable by train, car or plane. It’s just 30 minutes from Schiphol Airport and we offer over 3,000 parking spaces for your attendees.

Focus on sustainability

We consider the impact of every decision: from reducing waste and prioritising vegetarian options to preventing energy overhead through intelligent design and practices.

Personalised attention

We know events are about people. That’s why we give each organiser dedicated, warm, and attentive service—going the extra mile so you’re delighted every step of the way.

Customised service

You may only run an event occasionally—but we live and breathe them daily. We’ll help shape your programme, manage invitations, design catering, provide entertainment and production, and more. Everything fits your needs.

Our venue spaces suited for your public event

An exhibition at Jaarbeurs's Polar Hall.

Conference venue

Both Supernova and Media Plaza are perfect for somewhat smaller-scale public events. With several rooms that lend themselves ideally as workshop spaces or exhibition halls, our congress centres are fine environments. Good to know: in 2022 and 2023, we even won the public award for 'Best congress location in the Netherlands'.

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Beatrix Theatre during the Golden Giraffe award ceremony

Beatrix Theatre

Completely in luxury! A public event is fantastic at the Beatrix Theatre - one of the largest theatres in the Netherlands. Great to combine with a show in the theatre hall or exhibition in the Expo Hall.

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Group of people listen intently to a presentation in MeetUp.

Meeting centre MeetUp

Still looking for more of a meeting room with natural light? Then one of the thirty rooms in our MeetUp meeting centre is perfect.

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Exhibition halls

Perfect if you want to keep your own direction. Our halls can be flexibly set up and decorated. Ideal for consumer fairs, festivals or markets.

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Jaarbeurs Studio

Studio

Ideal for an online public event. Our studio is specially designed and built to put your brand in the spotlight. Good to know: our studio is plug & play. That means everything is already in place for your online public event, you can start recording right away.

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Need help with your event?

Get in touch, we’re here to help!

Kelly van der Velden

Account manager

events@jaarbeurs.nl

+31 (30) 295 5881

What public events can you organise at Jaarbeurs?

A creative meeting, collectors' fair, festival, cycling and walking fair, a show or a fair. At Jaarbeurs, you really can host any public event. To give you an idea, we regularly host:

Fairs and exhibitions
Festivals and indoor concerts
Sports events
Conferences and seminars
Markets and fairs

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