Utrecht, 9 December 2025 - From 9 to 13 December, Royal Jaarbeurs, organiser of Vakantiebeurs, will bring a unique activation to Utrecht Centraal: the Vakantiebeurs Café. This promotion is part of NS' Winter Wishes and offers an inspiring way to reach consumers in the run-up to Vakantiebeurs 2026. Visitors step into a tropical setting and take part in the Mocktail Taste Test. By voting for their favourite mocktail, they stand a chance of winning a dream trip to Curaçao.
A holiday atmosphere at Utrecht Central Station
“With the Holiday Fair Café, we’re bringing a taste of the holiday experience to the heart of the Netherlands,” says Marleen Rompen, Holiday Fair manager at Jaarbeurs. “It’s an innovative way to inspire our target audience whilst also providing a platform for our partners. This activation demonstrates how we can combine immersion and brand experience in a location where thousands of people pass through every day.” Sharon Vassell, Trade Coordinator at the Curaçao Tourist Board, is also looking forward to the collaboration: “We’d love to introduce as many people as possible to everything Curaçao has to offer. And that’s much more than just the lovely weather and the more than 35 beaches. This is a wonderful opportunity to bring a taste of our characteristic cheerful hospitality to wintry Utrecht as a preview of our extensive presence at the Holiday Fair in early January.”
A preview of the 2026 Holiday Fair
Following this promotional event, the countdown has begun to the Holiday Fair, which will take place at Jaarbeurs from 8 to 11 January 2026. The event serves as a platform for the travel industry to inspire and connect with consumers. The Holiday Fair offers a world of travel inspiration, experiences and encounters. It is the place where travel professionals and travel enthusiasts come together to plan new adventures.
