Welcome to Royal Dutch Jaarbeurs
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We Are Live
The magic of live events begins at Royal Dutch Jaarbeurs. Because when people come together in person, something wonderful happens.
For over 110 years, we have been organising and facilitating trade fairs, conferences and events that bring people, ideas and markets together.
We are the meeting place for sectors such as healthcare, construction and agri-food, where knowledge-sharing, collaboration and innovation take centre stage. In addition, from our base in Utrecht, we offer facilities and a warm welcome for a wide range of events, from small meetings to large conferences. Jaarbeurs is also the place to be for all sorts of things to do and experience, thanks to public events in the fields of sport, culture and leisure.
With a strong position in the Netherlands and international operations through organisations such as VNU Exhibitions Europe, VNU Asia Pacific and VIV Worldwide, we connect communities worldwide. Under the slogan ‘We Are Live’, we combine face-to-face events with digital innovation to create impact all year round.
Our event venues
Calendar
November 2026
December 2026
Nov
2026
KVK Entrepreneur Days
The KVK Entrepreneurs’ Days is the go-to free event for every entrepreneur. Whether you’re already an experienced entrepreneur, have plans for growth, want to network and innovate, or have just started out as a self-employed person. During the KVK Entrepreneurs’ Days, you’ll receive practical tips and advice from…
Friday 13 November 2026 – Saturday 14 November 2026
Guest event
Business event
Collectors' Fair Autumn 2026
The VerzamelJaarbeurs is back! Europe’s largest market for vintage items, antiques, curiosities and pop culture is setting up shop once again at the Jaarbeurs in Utrecht for this autumn’s edition. Over 1,200 stallholders, three halls – one huge paradise for browsing, finding bargains and reminiscing…
Saturday 14 November 2026 – Sunday 15 November 2026
Guest event
Public event
Heroes Dutch Comic Con Winter 2026
With more than 55,000 visitors per edition, Heroes Dutch Comic Con is the largest comic con event in the Netherlands. During this unique event, diverse fandoms come together and visitors share their passion with like-minded people. Thanks to this huge diversity of fandoms, Heroes...
Saturday 21 November 2026 – Sunday 22 November 2026
Guest event
Public event
DigiBouw 2026
DigiBouw is the construction industry’s digitalisation event for design, construction and engineering professionals. Discover innovative solutions from exhibitors, be inspired by keynote speakers, learn all about the latest trends, make the most of the case studies and exchange experiences with fellow professionals. DigiBouw is…
Wednesday 25 November 2026 – Thursday 26 November 2026
Event by Jaarbeurs
Business event
AI Marketing Event 2026
How do you remain distinctive, relevant and visible with AI? Fewer clicks, less data and less control over what works. At the same time, AI gives every marketer access to the same tools and opportunities. If everyone can produce more, faster, how do you ensure…
Thursday 26 November 2026
Guest event
Public event
The Master Fair 2026
Choosing a Master’s degree isn’t always easy. Perhaps you’re torn between several options, aren’t quite sure what suits you best, or have lost track of everything with all the information out there. The Master’s Fair helps you get a clearer picture…
Friday 27 November 2026 – Saturday 28 November 2026
Guest event
Public event
Study Fair Mid 2026
Join us on the ‘Study Choice Expedition’. Not sure what you want to study yet? Then come to the Midden Study Choice Fair! On Friday 27 and Saturday 28 November, the Jaarbeurs Utrecht will be entirely dedicated to your Study Choice Expedition. You and…
Friday 27 November 2026 – Saturday 28 November 2026
Guest event
Public event
The Go-Abroad Fair 2026
Now that borders are becoming increasingly blurred, it is getting easier and easier to take the plunge and go abroad. The opportunities to go abroad are endless. Studying, an internship, a high school programme, a language course or (volunteer) work abroad is…
Friday 27 November 2026 – Saturday 28 November 2026
Event by Jaarbeurs
Public event
Dec
2026
Psychology of Persuasion
THE BEST IDEAS FOR (SIGNIFICANTLY) INCREASING YOUR INFLUENCE How can I increase my influence over colleagues? How can I steer a discussion in my favour? How can I get others on board with my plans? How can I persuade a prospect to…
Wednesday 2 December 2026
Guest event
Public event
Scrum Day Europe 2026
At Scrum Day Europe, the year’s largest global Scrum community event, we bring together practitioners from across the Agile landscape to reconnect with what really matters. Connect with Scrum Masters, Product Owners, Agile Coaches and Change Agents, and…
Thursday 3 December 2026
Guest event
Public event
