Psychology of Persuasion
THE BEST IDEAS TO INCREASE YOUR INFLUENCE (SUBSTANTIALLY)
- How do I increase my influence over colleagues?
- How do I bend a discussion to my will?
- How do I get others to go along with my plans?
- How do I win over a prospect?
- How do I make it easier for others to say 'yes' to my idea?
On 2 December 2026, you will get answers to all these questions at the -now iconic- Psychology of Persuading seminar. You will see the Netherlands' best speakers on one stage:
- Jos Burgers
- Jitske Kramer
- Remco Claassen
- Dominique Schreinemachers
- Sharon Kroes
- Jeanne Bakker
- And as international headliner: the Wonderboy of Influence: Dr Jonah Berger.
This seminar will undoubtedly be another one of the best seminars of the year. You can have a front row seat. If you claim your seat now.
PS. This seminar is in Dutch, except for the part with Dr Jonah Berger. That is, of course, in English.
PROGRAM
Invisible Persuasion
- Easy ways to overcome resistance and reduce friction
- Five hidden factors that help you change anything
Dr. Jonah Berger
Smart shortcuts in the brain
More influence on: YOUR TEAM
- The subtle workings of reciprocity
Jitske Kramer
Influencing better in conversations
- How to seize and maintain control in a discussion
Sharon Kroes
More influence on: YOURSELF
The Power of Self Insight
- What makes people really go through fire for each other?
Dominique Schreinemachers
More influence on: CUSTOMERS
DOCENTS
Dr Jonah Berger
Wharton Professor in Influence and Persuasion, author of 4 global bestsellers including Invisible Influence & Magical Words
Jeanne Bakker
Founder Brain Bakery, HR Thought Leader of the Year
Sharon Kroes
Sharon Kroes is a former world champion debater. He teaches managers and entrepreneurs how to be much sharper verbally.
Jitske Kramer
Fresh ideas on culture, teamwork and leadership. Jitske brings these from a fascinating angle: corporate anthropology.
Remco Claassen
Regarded by many as the best leadership trainer in the country. Remco developed a unique, personal vision of leadership and personal effectiveness.
Dominique Schreinemachers
Combines her knowledge as a military pilot, behavioural influence psychologist and mediator. She teaches you to look more sharply at yourself, your team and life.
Jos Burgers
Jos Burgers is the expert on customer focus and marketing. He gives about 200 lectures a year and has written several bestsellers.
As nominated day chairman of the year, Ronnie is one of the top speakers in the Netherlands. In addition, he is initiator of online TV station: 7DTV.
How do I get to Jaarbeurs?
Jaarbeurs is located in the middle of the Netherlands and is easily accessible by both car and public transport. Jaarbeurs has its own car parks and is at walking distance from Utrecht Central Station. Will we see you soon at Jaarbeurs?