VNU Asia Pacific, subsidiary of Royal Dutch Jaarbeurs, announces the appointment of Mr Duangdej Yuaikwarmdee as its new Chief Executive Officer.
VNU Asia Pacific welcomes Duangdej Yuaikwarmdee as new Chief Executive Officer (CEO)
VNU Asia Pacific, subsidiary of Royal Dutch Jaarbeurs, announces the appointment of Mr Duangdej Yuaikwarmdee as its new Chief Executive Officer (, effective June 2026.
The appointment underlines VNU Asia Pacific's (AP) ambition to continue to grow and expand, and to remain a driving force in the exhibition industry, maintaining a top-3 position in Thailand and a place among the top 10 organisers in ASEAN.
Mr Yuaikwarmdee brings more than 20 years of leadership experience in the trade show industry in Asia. He is a Thai executive and government official within the international exhibition and events industry, also known as the MICE (Meetings, Incentives, Conferences and Exhibitions) sector. Prior to joining VNU AP, he was director of the Exhibitions Department at the Thailand Convention and Exhibition Bureau (TCEB), where he was instrumental in developing national strategies, attracting international exhibitions and driving the growth of the events industry in Thailand.
Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and Chairman of the Board of VNU AP, said, "Mr Yuaikwarmdee has extensive expertise in managing trade shows and trade exhibitions, as well as strong capabilities in sales, marketing and business development in Southeast Asia and China. His experience and vision will be instrumental in guiding VNU AP into its next phase of growth. I appreciate Mr YuaikwarmdeePersonal as a very reliable and experienced partner in the international trade fair community."
Mr Duangdej Yuaikwarmdee: "It is a great honour to join VNU Asia Pacific at such an exciting time in its development. VNU AP has built a strong reputation as a trusted platform connecting industries, businesses and communities in the region. I look forward to working closely with our talented team, our partners and stakeholders, as well as our clients, to further strengthen our portfolio and create valuable impact for the industry. Together, we will continue to drive growth, innovation and sustainable impact in the markets we serve."
