Utrecht, 28 November 2025 - This week, the Abu Dhabi National Exhibition Centre (ADNEC) was fully dedicated to VIV MEA. With more than 500 exhibitors from over 40 countries and over 10,000 trade visitors from more than 100 countries, the show confirmed its position as the B2B platform for the animal protein chain in the Middle East and Africa. The show floor offered solutions and innovations for animal health, hatchery, feed production, aquaculture and food processing.
From feed to food: Royal Jaarbeurs connects the world
VIV MEA is part of VIV Worldwide, Royal Jaarbeurs's international portfolio. This network of trade shows covers the entire animal protein chain and takes place in countries including the Netherlands, Thailand, Abu Dhabi, Vietnam, Philippines, Turkey, China, India and Indonesia. Jaarbeurs is thus committed to knowledge sharing and sustainable growth in the agrifood sector worldwide. Jeroen van Hooff, CEO Royal Jaarbeurs and President VNU Group. "VIV MEA is an important driver for the dialogue on global food security. The huge attendance and focus on sustainable solutions and smart technology show the region's determination to tackle challenges. We are proud to offer a platform with VIV Worldwide that fosters innovation and enables collaboration. Together, we are building a resilient, future-proof food system for the next generation."
Innovation zones and new trends
In addition to a completely sold-out exhibition floor, VIV MEA offered an extensive conference programme with more than 30 sessions and 130 speakers. New this year was the Aquatic Pavilion, focusing on sustainable fish and shrimp production, and the AgriBITs seminar on digital transformation in agrifood, with themes such as AI, IoT and smart farming. The collaboration with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) highlighted the joint commitment to strengthen food safety and sustainable agriculture in the region.
The next edition of VIV MEA will take place from 23 to 25 November 2027 in Abu Dhabi.
