Utrecht, 5 March 2026 - Royal Dutch Jaarbeurs | VNU Group appoints Natasha Hall as Vice President VIV Worldwide. With this appointment, the organisation takes an important next step in further strengthening the international VIV agrifood portfolio. The appointment comes at a strategic time, ahead of VIV Europe, which will take place at Royal Jaarbeurs from 2 to 4 June 2026 and will celebrate its 25th edition this year. It also marks the preparation for the first edition of VIV Select India, to be held in New Delhi from 22 to 24 April 2026.
Next step in international VIV leadership
According to Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs, Hall's appointment fits seamlessly with VIV's international ambitions. "Right from her start at Jaarbeurs in 2025, Natasha made a clear mark on the development of VIV Asia, where she contributed to growth, positioning and market connection with her international work experience and strategic outlook. With her new role, she is ready to take the next step within the organisation and further develop VIV as a leading global B2B platform for the poultry and livestock sector."
Responsible for global VIV portfolio
In her role as Vice President VIV Worldwide, Hall is responsible for the entire VIV portfolio worldwide, spanning Asia, Africa, Europe and the MEA region. This includes the international VIV trade shows, VIV Connect and the VIV Trade Forums. From this role, she focuses on increasing the global network of exhibitors, visitors and strategic partners, as well as further strengthening the international visibility and cohesion of the VIV brand.
Extensive international work experience as foundation
Natasha Hall brings extensive international work experience from the international exhibition and events industry, including more than a decade of working experience in Dubai. "I see VIV as a unique global platform that brings together the entire feed-to-food chain and consider that integral approach a key differentiator," Hall said. From her new role, she plans to work with teams and partners to build a strong, connected and forward-looking VIV portfolio in which collaboration, knowledge sharing and sustainable market development are key.
VIV Europe as international anchor
Hall's appointment underlines the international nature of VIV in a year that is historic for the brand. VIV Europe 2026 marks not only the 25th edition of the fair, but also the announcement that the event will switch to a biennial cycle from 2028. With this, VIV is responding to the sector's need for more continuity, predictability and international cohesion within the agri-food chain.
Van Hooff: "VIV Europe has developed into a reliable and forward-looking platform where strategy, technology and business come together. The anniversary edition in June will again bring hundreds of international exhibitors and thousands of professionals from the global feed-to-food chain to Utrecht, a recognised hotspot for agrifood innovation, science and sustainable chain development."
