RAI Association and Royal Jaarbeurs work together: All Brands United during MOTORbeurs Utrecht 2026

Utrecht, 19 January 2026 - This year, Royal Jaarbeurs and RAI Association are bringing together almost all renowned motorbike brands during MOTORbeurs Utrecht . This year marks the 40th edition of MOTORbeurs Utrecht and the third time that motorbike brands will come forward together under the motto 'All Brands United'. Tom Crooijmans, chairman of the RAI Association's Motorbikes section: "We are delighted that the motorbike brands affiliated to the RAI Association have indicated that they would once again like to jointly participate in MOTORbeurs Utrecht, which will be held in Jaarbeurs from 19 to 22 February 2026. We expect more visitors than ever before and by working together, the positive trend of recent years will be continued."

MOTORbeurs 2026: a special anniversary edition
Royal Jaarbeurs also responded enthusiastically: "This year is already the 40th edition of MOTORbeurs Utrecht and this fair is one of the highlights for our organisation every year. During previous editions, we have noticed that mutual cooperation ensures a complete offer that gives our visitors a good overview of available models. That is exactly what visitors need, so this cooperation fits in nicely with the wishes of our visitors," says Rachel Jankowsky, MOTORbeurs Utrecht fair manager.

For this collective cooperation, the importers joined forces through RAI Vereniging. Martijn van Eikenhorst, section manager Motorbikes at RAI Association: "We are looking forward to a fruitful cooperation between MOTORbeurs Utrecht and the members of RAI Association. The motorbike is growing in popularity, more and more Dutch people are getting their motorbike licence and discovering that motorcycling is more than just an experience. The motorbike provides an indispensable role for good and affordable mobility - an aspect that more and more employers are also taking notice of. Against this background, it is important that we meet the growing interest in motorbikes and bring two-wheeled mobility to the attention of a wide
audience."

Extra boost for Dutch motorbike industry
The motorbike brands present are jointly responding to visitors' need to be able to view all 2026 model news together. That means Aprilia, Benelli, Bimota, BMW Motorrad, CFMoto, Ducati, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, KTM, Kymco, among others,
Mash, Morbidelli, Moto Guzzi, Niu, Piaggio, QJMotor, Royal Enfield, Suzuki, Triumph, Ultraviolet, Vespa, Voge, Yamaha, Zeeho, and Zero will be present with their latest models.