RAI Association and Royal Jaarbeurs work together: All Brands United during MOTORbeurs Utrecht 2026

Utrecht, 19 January 2026 - This year, Royal Jaarbeurs and RAI Association are bringing together almost all renowned motorbike brands during MOTORbeurs Utrecht . This year marks the 40th edition of MOTORbeurs Utrecht and the third time that motorbike brands will come forward together under the motto 'All Brands United'. Tom Crooijmans, chairman of the RAI Association's Motorbikes section: "We are delighted that the motorbike brands affiliated to the RAI Association have indicated that they would once again like to jointly participate in MOTORbeurs Utrecht, which will be held in Jaarbeurs from 19 to 22 February 2026. We expect more visitors than ever before and by working together, the positive trend of recent years will be continued."

MOTORbeurs 2026: a special anniversary edition
Koninklijke Jaarbeurs is equally enthusiastic: “This year marks the 40th edition of MOTORbeurs Utrecht, and this exhibition is one of the highlights for our organisation every year. During previous editions, we have noticed that mutual cooperation ensures a comprehensive range, giving our visitors a good overview of the models available. That is exactly what visitors need, so this collaboration ties in perfectly with our visitors’ wishes,” says Rachel Jankowsky, exhibition manager at MOTORbeurs Utrecht.

For this joint initiative, the importers have joined forces through the RAI Association. Martijn van Eikenhorst, Motorcycles Section Manager at the RAI Association: “We look forward to a fruitful collaboration between MOTORbeurs Utrecht and the members of the RAI Association. Motorcycles are growing in popularity; more and more Dutch people are obtaining their motorbike licences and discovering that motorcycling is more than just an experience. Motorcycles play an indispensable role in providing good and affordable mobility – an aspect that an increasing number of employers are also recognising. Against this backdrop, it is important that we cater to the growing interest in motorbikes and bring two-wheeled mobility to the attention of a wide
audience.”

An extra boost for the Dutch motorbike industry
The motorcycle brands present are jointly responding to visitors’ desire to see all the new models for 2026 in one place. This means that brands including Aprilia, Benelli, Bimota, BMW Motorrad, CFMoto, Ducati, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, KTM, Kymco,
Mash, Morbidelli, Moto Guzzi, Niu, Piaggio, QJMotor, Royal Enfield, Suzuki, Triumph, Ultraviolette, Vespa, Voge, Yamaha, Zeeho and Zero will be present with their latest models.