MOTORbeurs Utrecht 2025 attracts over 90,000 visitors

Rachel Jankowsky, exhibition manager: "Motorcycling is more popular than ever. Over the past few days, we saw unprecedented passion and enthusiasm at MOTORbeurs Utrecht. Together with our exhibitors, we organised a fair with a complete range where we were able to show all aspects of motorcycling. This year, we presented an extensive range of motorbike brands and a record number of dealers. I look back on this edition with satisfaction."

A full range of motorcycling experiences under one roof
Motorbike enthusiasts travelled to Jaarbeurs to visit more than 325 exhibitors spread across six exhibition halls. Exhibitor Frans Overberg of Motorkleding Store: "We look back on a fantastic fair. We pulled out all the stops to give the visitors of MOTORbeurs Utrecht and our colleagues a great time. A great result of the cooperation with the fair organisers, suppliers and partners, which we are proud of." One visitor shared, "'We enjoyed a wonderful fair. Fine set-up with ditto stands. Everything was organised down to the last detail and all the ingredients were there for optimal enjoyment. Chapeau!"

Leading motorbike brands again as a collective to MOTORbeurs Utrecht
Almost all importers of leading motorbike brands were again present in full at MOTORbeurs Utrecht, under the motto 'All Brands United'. With this collective cooperation, the importers joined forces. Tom Crooijmans, chairman of the motorbike sector at the RAI Association: "After the second highly successful edition of MOTORbeurs Utrecht, where all members of the Motorcycle section of the RAI Association presented themselves collectively as 'All Brands United', we have seen that working together really does produce beautiful and valuable results. The fair was opened collectively in a spectacular show and then went fantastic, with a huge number of enthusiastic visitors. It proved yet again that the motorbike industry is in full swing, with growing interest in both motorcycling for pleasure and commuting. In short, all the ingredients are there to continue down this road together and make everyone part of this wonderful industry."

MOTORbeurs Utrecht 2026 will take place from Thursday 19 to 22 February at Royal Jaarbeurs.