Utrecht, 2 September 2025- In September, Royal Jaarbeurs launches not only the new event season, but also a new chapter in the development of its employees: the Jaarbeurs Academy. A large-scale training programme for all its employees to discover talents, develop and grow further as an organisation. Marloes van den Berg, Chief People & Sustainability Officer at Jaarbeurs: "The Jaarbeurs Academy is an integrated programme in which sustainability and personal growth go hand in hand. We invest in our people because they are the driving force behind everything we do."
A wide range of opportunities for everyone
The Jaarbeurs Academy is a comprehensive and fully integrated platform within Jaarbeurs that brings together education, training and development programmes. The Academy comprises various programmes for all staff across the organisation. For example, there is a Sales Academy where account managers can hone their commercial skills. Or a Marketing Academy where marketers can acquire new knowledge and skills. Jaarbeurs is also launching ‘Young Talents’ to mentor young people with potential talent in their careers and to foster closer ties between them and the company.
A special feature is the ‘Chefs of Tomorrow’ training programme, in which Jaarbeurs trains its own kitchen staff to become head chefs. This is a first in the events industry, enabling Jaarbeurs to strengthen its dedicated catering team and offer young chefs a unique opportunity to learn the trade whilst working.
Sustainability as a cornerstone
The Academy forms part of Jaarbeurs broader sustainability strategy, in which HR is one of the five pillars. Themes such as wellbeing, diversity, inclusion and equal pay are central. “If you take your sustainability ambitions seriously, it starts with investing in your own people,” says Van den Berg.
An organisation on the move
With roles ranging from AV technicians to sales directors and from IT staff to cloakroom attendants, Jaarbeurs is a multifaceted organisation. The Jaarbeurs Academy has therefore been designed for everyone, regardless of role, experience or background. Van den Berg: “We want to create a culture in which curiosity, commitment and responsibility are second nature.”
Read the interview with Marloes van den Berg.
