Utrecht, 16 September 2025 - Royal Jaarbeurs announces a new partnership with stand builder A-Booth. From 1 January 2026, A-Booth will act as main stand construction supplier. With this cooperation, Jaarbeurs responds to the diverse wishes of its exhibitors and fair organisers, offering both innovative standard solutions and thematic packages that add an extra dimension to the fair experience.
Innovation and exhibition experience central
A-Booth was selected after a tender in which product range, service, cost control, sustainability and innovation were central. Lieke van den Bemd Hollink, Manager Customer Service & Support at Jaarbeurs: "We are extremely happy with this cooperation. With A-Booth we can serve our exhibitors even better with competitive basic packages, innovative solutions and thematic concepts that add extra experience. And all without compromising on sustainability or quality." A-Booth is also looking forward to the cooperation. Peter Noordman of A-Booth: "The cooperation with Jaarbeurs means we can fully deploy our expertise to offer customers a unique experience, from the initial kick-off to the actual orders."
Jaarbeurs expands services with brand new stand construction showroom
Following on from its partnership with A-Booth, Jaarbeurs is opening a new stand construction showroom in the Beatrix Building. This physical space will enable exhibitors to literally experience what is possible in terms of stand construction, furnishing, food & beverages and digital solutions. Lieke van den Bemd - Hollink: "With this showroom, we are taking our services to an even higher level. Exhibitors can not only look at ideas here, but actually experience what their stand could look like and how the various elements come together. We guide them intensively so that they get the most out of their trade fair participation and thus save costs. And as usual, they get one permanent contact who takes care of everything from A to Z. This expansion underlines our ambition to offer more than just square metres on the exhibition floor. It's all about a complete experience: innovation, sustainability and interactivity are central, so that our customers create a stand experience that really impresses."
