Photo: at the table Jochem Schut(Jaarbeurs) and Jeroen van Vliet (CCEP). Standing fltr: Floor Langedijk, Robin Grim (CCEP), Emiel Vermeulen, Menno Overtoom
Utrecht, March 21, 2025 - Royal Dutch Jaarbeurs and Coca-Cola Europacific Partners (CCEP) extend and strengthen their cooperation for years to come. For more than 30 years, Coca-Cola has been Jaarbeurss official soft drinks partner. In the coming years, Jaarbeurs visitors can again enjoy an extensive range of soft drinks at, among others, the Vakantiebeurs, KreaDoe, MOTORbeurs Utrecht, during meetings, in the various Jaarbeurs restaurants and during the theatre performances and conferences in the Beatrix Theatre.
An optimal guest experience
The cooperation between CCEP and Jaarbeurs goes beyond the supply and purchase of soft drinks and water. It is about offering iconic brands that provide the right drink at the right time during the variety of events taking place at Jaarbeurs. With the renewed cooperation, both parties lay the foundation for a future full of innovation, experience and unforgettable moments for Jaarbeurs visitors.
Jochem Schut, head of hospitality Royal Jaarbeurs: "I am delighted to continue our vibrant collaboration with Coca-Cola. With impactful initiatives and surprising innovations that contribute to a better future, together we are developing the hospitality industry at Jaarbeurs to ensure an optimal guest experience."
Jeroen van Vliet, country director of CCEP: "Jaarbeurs, in the beating heart of Utrecht, brings people together at both large and small gatherings. We are happy to continue our long-standing cooperation once again and look forward to refreshing these moments with Coca-Cola's drinks."
