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Sustainability, customisation and visual impact central in new partnership |
Utrecht, 25 June 2025 - Royal Jaarbeurs has appointed Van Straaten as preferred supplier for all event branding and media exposure on and around the Jaarbeurs grounds from 1 July 2025. From entrance design to facade banners and brand campaigns: Van Straaten will be responsible for the visual appearance of events at Jaarbeurs.
Innovative approach and focus on sustainability
The decision to choose Van Straaten stems from a selection process in which quality, flexibility and sustainability were key criteria. According to Jaarbeurs , Van Straaten stands out thanks to its innovative approach to brand experience and its sustainable working methods. The company works with circular materials, offers a recycling programme, holds ISO 14001 certification and uses ClimateCalc to provide insight into CO₂ emissions. Herman Mantel, CCO of Koninklijke Jaarbeurs: “What convinced us to choose Van Straaten is the strong combination of quality, flexibility and a forward-looking, sustainable approach. We want to help brands gain visibility in a way that aligns with our ambitions in the areas of innovation and responsibility.”
Over 100 years’ experience
With over 100 years’ experience in large-format printing and visual brand communication, Van Straaten knows how to translate brand stories into powerful visual statements. Having its own team on the Jaarbeurs site, an in-house showroom and a 6,000 m² production facility close to Schiphol ensures speed, reliability and bespoke solutions. “We are incredibly proud to have the opportunity to prove ourselves here,” says Stephanie Moehamadkasbi, sales manager at Van Straaten. “This partnership demonstrates that sustainability and impact go hand in hand. We look forward to working with Jaarbeurs and its exhibitors to create visually striking and future-proof events.”
