On 15 and 16 March 2025, the event for fans of Asian pop culture will burst into life at Jaarbeurs. The fifth edition of Heroes Made is the meeting place where fans can share their passion for manga, anime, Asian cuisine, cosplay and gaming. Visitors will meet Special Guests from their favourite anime, films or series, taste authentic Asian dishes, admire impressive cosplays and immerse themselves in the world of gaming and TCG.
With the move of the increasingly popular event to Jaarbeurs, now lining three full halls, the floor plan for Heroes Made in Asia has been carefully designed to optimise the visitor experience, making every aspect of Heroes Made in Asia easy to explore.
Hall 3 - Entrance, VIP Lounge, Main-Stage, Guest Area & TCG Area: This is the heart of the event, featuring the main entrance, an exclusive VIP lounge and the vibrant Main Stage with performances, live panels and must-see games. The Guest Area offers opportunities to meet industry stars, while the Trading Card Game (TCG) Area is the ultimate space for trading card enthusiasts to battle, trade and discover rare finds.
Hall 2 - Gaming Area, Esports Area & Asian Market: A gamers' paradise! This hall features an extensive Gaming Area, an energetic Esports zone for tournaments. Also located in Hall 2 is the extensive Asian Market, where visitors can shop for unique Asian products, merchandise and much more. Enjoy delicious Asian food at the Food Market or experience live cooking demonstrations at the Food Theatre. You will also find the Artist Alley, where talented artists showcase their work, along with the Cosplay Village and various interactive activities, including Active Heroes, K-Pop Heroes, Heroes Hangout and Workshop Local 4.
Whether you are a repeat visitor or coming for the first time, Heroes Made in Asia 2025 promises an unforgettable weekend of exciting discoveries. Get ready and dive into the ultimate Asian pop culture experience!
