The event for fans of Asian pop culture will burst into life at Royal Jaarbeurs on 15 and 16 March 2025. This is the fifth edition of an event where fans gather to share their passion for manga, anime, Asian cuisine, cosplay and gaming. Visitors will meet special guests from their favourite anime, films or series, taste authentic Asian dishes, admire impressive cosplays and immerse themselves in the world of gaming and TCG.
With the move of the increasingly popular event to Jaarbeurs, where it will span three full halls, the floor plan has been carefully designed to optimise the visitor experience. Every aspect of Heroes Made in Asia has been made easy to explore.
Hall 3 - Entrance, VIP Lounge, Main-Stage, Guest Area & TCG Area: This is the heart of the event, featuring the main entrance, an exclusive VIP lounge and the vibrant Main Stage with performances, live panels and must-see games. The Guest Area offers opportunities to meet industry stars, while the Trading Card Game (TCG) Area is the ultimate space for enthusiasts to battle, trade and discover rare finds.
Hall 2 - Gaming Area, Esports Area & Asian Market: A gamers' paradise! This hall features an extensive Gaming Area, an energetic Esports zone for tournaments and the extensive Asian Market, where visitors can shop for unique Asian products, merchandise and much more besides. Delicious Asian food will be served at the Food Market and live cooking demonstrations held in the Food Theatre. Also on the menu in Hall 2 is the Artist Alley, where talented artists showcase their work, the Cosplay Village and various interactive activities, including Active Heroes, K-Pop Heroes, Heroes Hangout and Workshop Local 4.
Whether you are a repeat visitor or coming for the first time, Heroes Made in Asia 2025 promises an unforgettable weekend of exciting discoveries. Get ready to dive into the ultimate Asian pop culture experience!
