An inspiring 55th Vakantiebeurs full of travel inspiration and valuable conversations

People walking at trade fair
Elsje van Vuuren
Elsje van Vuuren
14 January 2026
1 min

Royal Jaarbeurs looks back on a special edition of the Vakantiebeurs. Despite wintry weather conditions, 30,000 visitors managed to find their way to Utrecht. Their presence confirms the continuing need for travel inspiration and personal meetings. The atmosphere was warm and positive, with high-quality conversations and an experience in which the world literally came to life. Marleen Rompen, fair manager: "It was wonderful to see how visitors were inspired by the many destinations and trends such as sustainable travel and slowing down. The energy on the exhibition floor shows that the need for real encounters and travel dreams is undiminished."

Elsje van Vuuren

Elsje is Corporate PR and communications adviser in the corporate communications team at Jaarbeurs.