40th edition MOTORbeurs Utrecht confirms position as leading starting point of the motorbike season

Organisation looks back and sets course forward
According to fair manager Rachel Jankowsky, the anniversary edition underlines MOTORbeurs Utrecht's role as a central platform for motorbike enthusiasts and the motorbike industry. "We look back on a strong edition. The involvement of visitors, exhibitors and partners shows that the motorbike community is active and broad-based." That cooperation was given a formal follow-up during the opening of the importer hall with the signing of a letter of intent, which sets out the cooperation with the importers, affiliated to the RAI Association, for the next three years. "With this agreement, we confirm MOTORbeurs Utrecht as an industry-wide stage. Because RAI Association, through its member importers, now represents the entire market share, the range on offer at the fair is more complete than ever. This joint foundation makes it possible to continue supporting the sector and to further develop MOTORbeurs Utrecht towards 2027."

According to the industry, the strength of this edition was also in the broad representation. Tom Crooijmans, section chairman motorbikes at RAI Association: "We look back on a very successful 40th^edition of MOTORbeurs Utrecht. By working well together, we as a sector have left a calling card. I am proud of what we achieved together in Hall 7, where almost all parties active in the Dutch market were present. More and more different target groups - including young people and women - are choosing motorbikes - something that was also highlighted in various articles that appeared in the media around MOTORbeurs Utrecht. But there is more: during a symposium on the first day of MOTORbeurs Utrecht, RAI Vereniging challenged employers and governments to take a broader view when making mobility plans: motorbikes should be part of it. " The presence of almost all major brands, complemented by niche players and innovative concepts, made the fair a complete and relevant overview of the market.

Forty years relevant for every motorbike fan
The jubilee edition was also a confirmation of the event's enduring significance for the Royal Dutch Motorcycling Association (KNMV). Director-director Wim Mulder: "This anniversary edition proves that MOTORbeurs Utrecht is still the event for every motorbike fan, even after forty years. What a good feeling to kick off the motorbike year together with hundreds of exhibitors and tens of thousands of visitors every day." According to Mulder, the anticipation for the new season was palpable everywhere. "Even at our stand you notice that everyone is looking forward to the first beautiful days to hit the road together. You can feel that anticipation everywhere at the event. And that is four days of enjoyment."

Jubilee as springboard to the future
With a strong turnout, a widely supported sector and a palpable community energy, MOTORbeurs Utrecht celebrated its 40th anniversary in a way that looks forward. The jubilee edition made it clear that the event not only looks back on a rich history, but above all sets a course for the future.

The first joint RIDERS Festival - powered by MOTORbeurs Utrecht - will take place on 30 and 31 May 2026. MOTORbeurs Utrecht 2027 will take place from 18 to 21 February 2027.