Utrecht, 17 April 2024 - Today, Royal Jaarbeurs launches the 'Congress Coaches' campaign. With this campaign, it aims to distinguish itself with its knowledge and expertise as the conference and meeting venue of the Netherlands. For the past two years, Jaarbeurs won the gold award for best congress venue in the country because of its personal coaching when organising congresses and meetings. To bring this into the limelight, the Utrecht event location introduces its congress coaches in its latest campaign.
Personal assistance from A to Z for large and small
In 2023, Jaarbeurs launched the campaign 'The world of Jaarbeurs' through which it literally gives its event location a face. In this campaign, it uses special stories from customers, visitors and employees to give Jaarbeurs a face and to highlight the diversity of possibilities Jaarbeurs has to offer. One of these possibilities is organising conferences and meetings. Esther Driessen, Head of Corporate Communication & PR Royal Jaarbeurs: "As in the campaign 'The world of Jaarbeurs', our own employees play the leading role in the new campaign. The personal approach and knowledge of our enthusiastic employees, among other things, is where the strength of Jaarbeurs lies. Our account managers, renamed congress coaches in the campaign, share their experiences with organisers of congresses and smaller events. They do this with so-called congress hacks, or tips that help you go that extra mile when organising an event. "
Conference hacks: play with colours, technique and set-up
Jaarbeurs shares knowledge and expertise through its conference coaches by means of conference hacks; valuable tips on, for example, arranging the right technology, determining the layout of a room or making a conference or event more sustainable. One of the conference coaches Kelly van der Velden-Otten, who has worked at Jaarbeurs for almost ten years, says: "Together with the team, we share tips that organisers can take away to make their event even more fun and successful. An example of such a hack is 'increasing knowledge transfer with blue elements'. This is because you can use colours to stimulate participants' brain activity, and blue contributes to increased knowledge transfer. The colour blue is known for its calming and balancing effect, causing the brain to produce calming chemicals. This can be especially useful during presentations, workshops or training sessions where understanding and absorption of information are crucial."
Jaarbeurs has four conference venues, including the Beatrix Theatre, Media Plaza, Supernova and Jaarbeurs MeetUp with large and small meeting rooms. Learn more about the congress coaches at: www.congrescoaches.nl
