Utrecht, 24 April 2024 - Dutch and Belgian creatives came together last weekend at the third edition of the KreaDoe Spring Festival. The Benelux's most creative festival attracted some 24,000 visitors, a quarter more than the previous edition. The organisation looks back on a successful edition with very enthusiastic reactions from exhibitors and visitors. Marleen Rompen, fair manager KreaDoe Spring Festival: "Together with 225 exhibitors, we offered a fair packed with experiences. It was a very busy edition with many young creative people. They discovered the latest hobbies, met their favourite influencer and shopped countless lifestyle products. I look back on this vibrant edition with mega pride!"
Creative hobbying increasingly popular among young people
For three days, hobbyists could find inspiration and discover new hobbies. Marleen Rompen: "The annual Spring Festival focuses mainly on creativity, lifestyle and entertainment, with a wide range of workshops where the latest hobbies and techniques can be tried out, such as arm knitting and miniature building. Making scrapbooks, known as scrapbooking, also proved particularly popular last edition. Moreover, the festival offered a new baby square for young mothers, full of creative supplies and several stands with creative accessories." The Spring Festival clearly differentiates itself from KreaDoe Autumn, which focuses entirely on do-it-yourself and mainly attracts an audience of over-45s. "The Spring Festival offers a wider range of activities and experiences, with musical entertainment, shopping opportunities for accessories & beauty and discovering various creative hobbies. Moreover, 20 per cent of our visitors are under 16 years old. This creative connection between generations is nice to see," Marleen Rompen explains.
Exhibitors also look back on a successful edition. Jewellery shop Celinies and candle webshop DV Candles, for instance, say: "It was well organised again, nice and busy and a mega cosy and nice atmosphere."
A low-incentive area for the first time in addition to plenty of experience
The organisation of the KreaDoe Spring Festival is constantly looking for ways to offer plenty of experience for a real day out. Marleen Rompen: "Especially the beginning and end of an event stay with our visitors. For example, there was a DJ in a disco ball at the entrance. We saw people coming in swinging. A small element that makes so much impact." Besides plenty of experience, the organisers also successfully presented two low-incentive areas on the exhibition floor for the first time. A place where visitors who need it can retreat to a nice serene place. "My daughter is highly gifted and therefore experiences the world around her more intensely. Going to a busy fair is then not necessarily the best idea. A low-pressure room is then a perfect solution to still go to KreaDoe Spring Festival together", explains one of the visitors.
KreaDoe visitors raise over 9,000 euros for the Princess Máxima Centre
KreaDoe Spring Festival's third edition raises a record amount of over 9,127 euros for the Princess Máxima Centre for Pediatric Oncology in Utrecht. Jaarbeurs is committed to the Máxima's mission: to cure every child with cancer with optimal quality of life. Marleen Rompen: "Visitors could participate in various activities, such as donations at the ticket sale and the KreaDoe bingo. We donate the amount raised and donations from the webshop to the Princess Máxima Centre."
KreaDoe Autumn will take place this year from 30 October to 3 November with a focus on do-it-yourself. The new date of KreaDoe Spring Festival 2025 is from Friday 11 to 13 April with a focus on creative hobbies. Both events will take place at Royal Jaarbeurs.
