The first six months of 2025 are already over. And what a great period it was! Literally and figuratively it was all about movement, during which we facilitated and organised beautiful events. A few highlights highlighted:
Magic that connects
The last weeks of the year are always special. And the end of 2024 is even more so. It was a goose-bump moment: thousands of expectant faces and favourite Disney stories on metres of glistening ice. Disney On Ice was coming to Jaarbeurs! A wonderful multi-day event where everything was just right: from the preparations to the final applause. A textbook example of the power of encounters; where people came together to experience beautiful moments. We proudly look back and forward to this cooperation, because in December Disney On Ice will be back! This year again with a unique group discount and special catering arrangements. A magical moment to end the year with colleagues or business partners!
AutoClassiqa
For the first time, AutoClassiqa & The National Car Fair took place at Jaarbeurs: a fair full of supercars, iconic vintage cars and innovations within the automotive sector. It was the place to be for everyone with a love of cars. And a great success right from the start: 41,500 visitors, more than 350 vehicles 100 exhibitors. An impressive kick-off to a new automotive event in the Netherlands, to say the least.
WOCODA
In January, WOCODA brought its second edition to Jaarbeurs with the aim of growing the event. And it succeeded. From 1,000 visitors in 2024 to 2,500 participants in 2025! It became a national meeting place where governments, housing associations and market players came together around one key question: how do we make more and better homes faster? From ministers to aldermen, the stages were full of sessions on accelerating, making sustainable and innovating.
AJN day
In early April, youth doctors, youth nurses and researchers from across the country gathered at Supernova for the AJN Day. This was no ordinary conference, but a general members' meeting followed by unique programming on the latest developments in healthcare research. A 'knowledge injection' it was also called. And a valuable moment of encounter. We are proud of this long-standing collaboration!
New names and familiar faces
From Microsoft and Praxis to Exact: large companies chose Jaarbeurs as their central meeting place (again) in the first half year. For meetings, customer days and inspiration sessions. Great days that we are proud to look back on.
International conferences in Utrecht
Not 1, not 2... but 21 were scheduled. A record we are proud of! Recurring themes are life sciences and sustainability; themes that put Utrecht even more strongly on the map as a congress city. These were instructive moments. The insights of the past few months also form the basis for the conferences still to come. In this way, we continue to learn and improve together.
Moving fast on train strikes
Although the NS strikes were unexpected - they were announced a few days in advance - we did not let them take us by surprise. One of our strengths is being flexible. For us, that means thinking along and being able to switch quickly. So we were able to reduce rooms or move meetings at the last minute. Some sessions were converted to a hybrid variant. We are proud of the hard work of our team and together we deliver what we promise: creating beautiful meetings. By any means necessary.
