We switched to circular exhibition carpet in early 2022. Besides stand construction and hospitality, exhibition carpet is one of the biggest opportunities for us to become climate neutral. After all, trade fair carpet is one of the biggest sources of waste: more than 100 million m2 are laid and disposed of worldwide every year, to an estimated 100 million. We have therefore started a sustainable partnership with JMT Floorcoverings, supplier of the most sustainable type of exhibition carpet. This marks a big step towards our ambition of becoming Europe's 'most sustainable venue'.
JMT Floorcoverings is an exclusive partner of Rewind, the most sustainable type of exhibition carpet and the only Cradle to Cradle Certified Silver needlefelt exhibition carpet in the world. The carpet is circularly designed using responsible raw materials and energy-efficient production. The main difference from previous generations of exhibition carpet is that it no longer contains latex and consists of only one material; here it can be recycled at a high quality. This greatly reduces the ecological footprint of an event, and thus also the CO2 emissions.
