You've probably heard it mentioned before: a symposium. But, what exactly is it? And when do you call something a symposium or a congress? And what are the advantages? We will explain that to you.
Symposium meaning
A symposium is an event where the sharing of knowledge is the most important part. It is a scientific meeting where researchers, experts and professionals come together to share or present their work. Think speakers with expertise and a programme that goes into depth.
The word 'symposium' originally comes from Greek. Fun fact: literally, it means 'drinking together' or 'drinking party'. It used to be a gathering where people came together to eat, drink and talk about all kinds of topics. Nowadays, we use the term more for formal events where experts share insights. And of course: where participants are inspired to new insights. But...a drink afterwards is of course always a good idea. Perfect for bonding your participants and ideal as a networking opportunity.
The 4 advantages of a symposium
A symposium (symposia in the plural) has several advantages. As far as we are concerned, these are the four biggest:
- Exchanging knowledge
A symposium is more than just a presentation. It is the perfect way to present and share up-to-date knowledge with a target audience. This allows interested parties or colleagues to keep abreast of the latest developments, for example, or to brush up on their knowledge. - Networking
It’s not every day that you get to talk to peers working in the same sector. That’s hardly surprising, as people don’t know each other or find ‘making cold contact’ awkward. A symposium brings together people with shared interests or areas of expertise. It’s therefore the ideal place to connect with one another and have a chat. A great breeding ground for networking, exchanging ideas or forming partnerships. - Inspire
A symposium often features a number of different speakers. These people have their own perspectives and areas of expertise. This can lead to new ideas or provide the motivation to start your own research or projects. After all, nothing works quite as well as other people’s success stories. - Strengthening your image
By associating your brand or organisation with a symposium, you raise your profile. What’s more, you demonstrate that you value the sharing of knowledge. This can earn you recognition or lead to a stronger position in the market in which you operate.
How to organise a symposium: 5 important tips
Are you toying with the idea of organising your own event? That requires some thought. These are the most important tips from our event managers if you are going to organise a symposium.
- Choose a theme
Every major symposium has a key theme. This is the main topic of the day. It provides a focus for both your speakers and participants and helps with developing the programme.
- Book a venue
Choose an event venue based on where your target audience is located and what your objectives are. Does your target audience come from all corners of the Netherlands? If so, choose a venue that is centrally located and easy to reach. Jaarbeurs , for example, is right next to Utrecht Central Station.
- Work out the broad outline of the day
Is this the first time you’re organising a symposium? If so, it can be tricky to come up with a good programme straight away. It’s therefore easier to start by planning the structure of the day. Ask yourself: where will you begin? Will there be several sessions running at the same time? Is there time for discussion or networking? And how will you round off the day?
- Work on a strong programme
Have you got the broad outlines on paper? Then you can start thinking about your programme. How many speakers do you want, and what will they be talking about? Choose people who are genuine experts in this sector. Or perhaps not; because controversy can also be very interesting. Example: if you’re organising a symposium for doctors specialising in a rare disease, invite a patient to speak.
- Promote the symposium
Have you thought everything through? Then it’s time to put your marketing strategy into action. Promote your symposium to attract participants. Use emails, social media, trade journals or partners to publicise the event. Explain what your target audience stands to gain from this day and why everyone should attend.
What is the difference between a symposium and a congress?
We are regularly asked what the difference is between a symposium and a congress. Not surprisingly, because the terms are still used interchangeably (sometimes even by ourselves). The differences are subtle.
A conference is usually somewhat larger in scope. With several parallel sessions, for example. Or a wider audience. Sometimes a congress lasts several days and also highlights different topics.
A symposium has less of that. It is on a smaller scale and usually revolves around a single topic. Here, you really go into depth. Sharing knowledge or exchanging thoughts on the same subject is central here.
Organise your own symposium
Thinking of organising your own symposium? We'd love to help. At Jaarbeurs, we have years of experience in organising and hosting educational events. Our unique rooms are perfect for large groups of people. And what's more: our team knows the tricks of the trade. We think along with you so that all the details are right. Together, we will make your symposium a success.
