If you invest time, energy and money in organising an event, you naturally want as many people as possible to be able to participate. Even the participants who, expectedly or unexpectedly, cannot be there. And that is possible by streaming the event. But streaming is more than just filming your event. We explain how to go about it.
Why stream an event?
Organising an online event has several advantages. For example, increasing your reach. Or the impact. And what about all that digital content you suddenly have available? Perfect to reuse and use as marketing material. As far as we are concerned, these are the biggest advantages of streaming your event:
- Greater reach
From home, the office or even by the side of the road: participants can attend the event from anywhere in the world. In short, more reach than a physical event. - More participants
Sometimes participants find it exciting to be physically present. Or they live much too far away. Then a streamed version is ideal, because it lowers the threshold to still follow the event. - Sustainable alternative
Less travel automatically means less CO2 emissions. A sustainable alternative! - More visibility
By offering your event online, you increase your visibility. After all, you have more participants and you can share your knowledge anywhere in the world. - Measurable results
You can see exactly who is watching and how long they watch it. Useful results that can help you improve your content for a future event.
What do you need to stream?
You won't get there just by putting down your phone or camera. Event streaming needs more. Think about:
- Professional equipment
A camera with razor-sharp images is essential. As are microphones. After all, you want everyone to be heard clearly. And especially don't forget the internet connection, because without it you can't stream your event at all. In other words: HD cameras, enough studio-quality microphones and a stable and fast internet connection. - Experienced staff
A live stream is not something you 'just add on'. Think of it as a whole broadcast. You need people who know what they are doing. From operating the camera to the director in the control room. Sure you're right? Don't do it yourself, but let an external party handle it. That way, you avoid mistakes and give a better experience to your participants. - Interactivity
Staring at a screen quickly gets boring. The attention span behind a screen is simply shorter. But, how do you make sure your participants don't cross the line? By involving them in the event. Make them part of your meeting. Add interactive elements such as polls Q&As, chats or people dialing in live. - The right platform
Have you already thought about where you will stream the event? After all, there are several platforms for that. If you do it, do it right and choose a reliable platform. Think YouTube, Vimeo, Zoom or a private platform. Which one you choose also depends on your target audience. And of course: do you want it to be public or can people only "enter" with a personal invitation link? - Draaiboek
We often say it: think of streaming as a live broadcast. Like making a film or TV series. This enhances the experience of the participants. To direct this well, you need a script. This contains all the important information, sometimes even down to the minute. A good script describes who talks when, what image you are shown and when there are breaks.
What is a suitable location to stream your event?
Not every event venue is suitable for streaming the event. Indeed, sometimes it is not even possible. Because the connection does not allow it, for example. Or because there is too little space for all the staff. A good event venue therefore has:
- A reliable and fast internet connection with wifi
- Enough space for cameras and staff, preferably your own control room
- Room(s) with good acoustics
- Flexibility in setting up technology and furniture
- Professional support on the floor
Stream your event at Jaarbeurs
At Jaarbeurs, we have years of experience in organising and hosting events. And good to know: during the corona period, we pioneered tremendously with hybrid events and livestreams. We even built our own livestream studio!
Moreover, our halls are set up with the right equipment and equipped with good acoustics. This ensures that everything comes across as beautifully on screen as it does in real life. Wondering what all our possibilities are or what we can achieve together? Contact us, we will be happy to show you.
