Three themes, one challenge: choose your course in social

Social is coming of age, is your organisation growing with it?

Social is changing at lightning speed: young and old use channels ever differently and new platforms are shooting up. Without focus, content gets fragmented. So choose a strategy that works, prove long-term value and resist the pressure to 'put something live quickly'. Find out how Red Cross, among others, is putting this into practice.

Effective content

Surviving between algorithms and content chaos

A platform update here, an algorithm change there... millions of posts to contend with. Creating content feels like survival. But it is precisely in that chaos that you can win - with stories that touch and voices that earn trust. Join the sessions by Chantal Smink, Lotte Geerlings and BNN Vara!

The new toolkit

Technology and AI are changing the game

AI makes content production easier than ever, but you can lose yourself in it. At the same time, social is rapidly becoming a sales channel in its own right. You need to keep up, learn and convince... while time is at a premium. Danique Bras, Matthijs Mentink and others will update you.