Heroes Made in Asia 2026
Dive into the world of TCG, Anime, Manga, Cosplay, Gaming and Asian Food!
On 21 and 22 March, Jaarbeurs Utrecht will transform into a paradise for fans of Asian pop culture during Heroes Made in Asia.
Unique encounters & exclusive experiences
During Heroes Made in Asia, you will have the chance to meet your favourite voice actors, mangakas, artists, cosplayers and other famous guests from Asian pop culture!
Get inspired by exclusive Q&As, book signings and panels where these international stars will share their stories, techniques and experiences. Discover how your favourite anime comes to life, straight from the creators themselves.
Take part in workshops & master classes
Want to get creative yourself? Follow one of the many workshops or master classes, where you will, for example, learn how to draw your own manga, take your first steps in Japanese calligraphy or immerse yourself in the world of K-Beauty. Whether you are a beginner or advanced, there is always something new to learn!
Taste & discover authentic Asian cuisine
For foodies too, Heroes Made in Asia is a feast! Take part in culinary workshops on Matcha, traditional tea ceremonies and discover the flavours of K-Food. Sample the best of Japanese street food culture and enjoy the delicious smells and flavours at the food trucks at the Food Market.
How do I get to Jaarbeurs?
Jaarbeurs is located in the middle of the Netherlands and is easily accessible by both car and public transport. Jaarbeurs has its own car parks and is at walking distance from Utrecht Central Station. Will we see you soon at Jaarbeurs?