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Jaarbeurs Studios

Your work has changed, your social life has changed, events changed.
Sooner or later, we will all get back to 'normal'. But we're convinced  that digital will play a bigger role in our lives. That is the reason why we've merged our (event) expertise into the Jaarbeurs Studios.

You provide an interesting program and we will take care of the rest: technic that works and a setting in the appereance of your wish.

Curious about all of the possibilities? Or still looking for tips & tricks about organising a complete digital event? 

(This page is only in Dutch)

Visiting Jaarbeurs safely

The safest place in the Netherlands - at least we did everything we could to make things as safe as possible in our venue.
Our preparations have paid off: we are the first organisation in the country to receive the Kiwa certification for preventative measures against COVID-19. However, safety is a joint effort: we can only be the safest place thanks to you. That is why we want to ask you - once our doors are open again - to do the health check, keep a safe distance of 1.5 metres and wear a face mask. The only way we can make it through this crisis is by working together. On this page, you can read more about the measures we have taken and what you can do to keep yourself and others safe.

Unique experience

Every year 2.5 million visitors come to Jaarbeurs. Our event location is suitable for a variety of activities. From large trade fairs, events and shows to small meetings, conferences and business events. With more than 100 years of experience and knowledge, we know how to make a your event a success.

We think along with you and together we work towards achieving your goals. Jaarbeurs is much more than just a location.

SCALA: unique venue concept

SCALA will be constructed at Jaarbeurs’ Event & Exhibition Centre, allowing organisers to use this temporary concept from 25 September 2020 through to 31 December 2020. Organise your safe 1.5-metre distanced company event, conference or cultural performance at SCALA. Vertical seating brings the experience close to guests, allowing everything to get the undivided attention that it deserves.

What other people say

Over more than a decade we organise and facilitate great events. Meetings, congresses, business events, fairtrades and festivals. In every shape and size.

How other organisers rate us as an event location? Read the reviews alongside this message
But we are also curious about your opinion as an event organiser at Jaarbeurs.
So, please take a minute to rate us:

Capacity 1.5-metre distance

Our meeting rooms, conference venues and events halls can also be used whilst maintaining a 1.5-metre distance.

View possibilities

Extra services

Sustainability & Innovation

Jaarbeurs wants to leave a better world for future generations, a world in which valuable encounters can still take place. Jaarbeurs therefore keeps pace with the changing needs of society. By creating new concepts such as hybrid events, along with the sustainability measures that we take, each day we work towards a futureproof and appealing trade fair, event and conference centre.  


Jaarbeurs is located in the middle of the Netherlands and is easily accessible by car and public transport. Jaarbeurs has its own car parks and is within walking distance of Utrecht Central Station. 

Restaurants of Jaarbeurs

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Working at Jaarbeurs?

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Keep in touch with us

Do you want to stay informed of the latest news, best developments and would you like to take a look behind the scenes? Then follow us on Instagram!