Our vision for the future

Our goal is clear: we want to become the most sustainable event and trade show organizer & facilitator in Europe. We have a genuine drive to make our organization a forerunner in society and in the events industry.
We believe in a world where we care for and respect each other and our environment. Where the impact on the earth is reduced by reusing raw materials, managing and reducing waste and generating our own green energy. Where we walk, and travel by bike and train. Where we are aware of our differences and embrace them, without leaving anyone behind. We believe in a world that is bigger than our venue. With the 2.3 million guests we welcome each year, we can make a positive impact on our environment, our surroundings and the people we meet.
There is much to be gained in the field of sustainability; that is why we would like to contribute to solutions to achieve that sustainability. Read more on this website about how we do this.
Our promises for the future

CO2 neutrality

Our goal is a carbon neutral future. In fact, by 2030, we ideally want to be a carbon-neutral venue in the heart of the country. We are already workinig on that. We make our hospitality more sustainable, we focus on zero waste and use circular materials. 

Trade shows and events

We can only build a sustainable future together. For both our clients and our own brands, we want to actively help drive and accelerate sustainability ambitions.

Heart of Health Utrecht

Heart of Health Utrecht as the base for the future. As proud and involved residents of Utrecht, we are happy to actively contribute to this initiative.
Projects we are involved with

Food & Food Waste

With several projects for Food & Food Waste we make sure that we reduce our carbon emission. Our goal is to become CO2 neutral and preferably CO2 positive.


We want to handle our waste in a sustainable way. That is why we use 'smart' waste bins developed by Winnow (Greendish). These waste bins record the swill from the kitchen. We can also see what food...
Ondertekening partnership Greendish

Sustainable web shop items

In our web shop for exhibitors and organizers, the more sustainable options for each choice are clearly indicated. For stand construction, the use of reusable materials instead of processed wood...

Hospitality & food waste

For our hospitality business, we make a conscious choices to offer more quality. The product range at our events is between 50-90% vegetarian and we are building on that every day. We use seasonal...

Sustainable Development Goals

As with everything we do, we always keep the United Nations Sustainable Development Goals in mind. The development of the new venue primarily focuses on the goals of “Sustainable Cities and...