Trade shows and events

Jaarbeurs wants to accelerate sustainable growth. For our customers, visitors and employees. By offering more and more sustainable alternatives and by motivating customers in sustainable choices. 

"We want to host the most important events and conferences in the field of sustainability on the way to 2030." 

Sustainable event location

In the key industries and sectors we are strengthening as Jaarbeurs (healthcare, education, construction, travel & leisure and ICT & logistics), we want to actively help drive and accelerate sustainability ambitions. No event in this sector takes place without allowing time and space for sustainability. We give start-ups and scale-ups with a focus on sustainability room to showcase themselves at our own trade shows. Sustainability is always a theme in the programs and activities we offer. We put exhibitors and their sustainability ambitions in the spotlights, by presenting the Jaarbeurs Sustainability Awards.

And in the field of conferences and meetings, we also facilitate our guests who want to organise sustainable meetings and achieve sustainable results.


Consumer events

Jaarbeurs organises and facilitates various consumer fairs where thousands of visitors find inspiration, discover the latest trends and try out hobbies. Sustainability is alive in every industry: from vintage craft items to a tent made of recycled materials and from electric motorcycling to...

Trade shows

The trade shows we organise and facilitate allow us to make a real impact. Among organisations, visitors, speakers and exhibitors. By talking to each other about sustainable topics, knowledge is shared. Exhibitors share their latest sustainable innovations and speakers update visitors on the latest...
Jaarbeurs Live app

Jaarbeurs app

Our new Jaarbeurs App (developed in collaboration with Samsung) is an effective alternative to a printed floor plan: the app allows you to always see exactly where you are in the Jaarbeurs complex, and what is the best route to get you to where you want to be. In the future, exhibitors will also be...


Promoting travel by public transport as a logical choice is a large part of the environmental impact of an event. In that respect, choosing the Jaarbeurs as an events venue immediate makes a climate impact: its central location, right next to Utrecht Central Station, makes public transport an easy...