About Jaarbeurs


Welcome in the world of Jaarbeurs

We believe that growth begins with space. New opportunities, new experiences and new ideas are born when people are given space and the opportunity to meet each other. Look into each other's eyes. Listen to each other. Talk to each other. At Jaarbeurs, we offer and create the space you need for your development as a human being, as an organisation or as an industry. We do so both on- and offline in a sustainable and smart manner. In the middle of the country, in the heart of the city, we strive to help you grow quickly and in a responsible manner.



26 February 2017 marked the one-hundred-year anniversary of the very first Jaarbeurs ever. It was founded to stimulate trade, craftsmanship and welfare. Today, more than one hundred years later, that ideal is still deeply ingrained in everything we do at Jaarbeurs.

Jaarbeurs events and trade shows

In addition to the events we facilitate, we also organise various B2B and B2C trade shows every year. We are intimately familiar with the construction & installation, industrial, logistics, IT & media, healthcare & education and travel & leisure sectors. Everything we do is designed to bring supply and demand together and help exhibitors connect to the right target group(s).



You can visit Jaarbeurs as a visitor, organiser or exhibitor. We organise and facilitate a wide range of small- and large-scale live and online events. Jaarbeurs is the place to be to attend conventions or events and organise meetings, workshops, training sessions, conventions, (business) events and trade shows.

Every year, circa 2.5 million people visit Jaarbeurs. Our event location in Utrecht is the perfect venue for a wide range of activities: from large trade shows, events and exhibitions to small-scale meetings and business conventions. We rely on our years of experience and expertise to accommodate your every wish and need and help you organise the gathering you envision.

We provide input about the design and execution of your event. Together, we help you achieve your goals. Jaarbeurs is far more than just another venue.

Would you like to know more about what Jaarbeurs can do to take your event or gathering to the next level?