About Jaarbeurs

Welcome to Jaarbeurs


Jaarbeurs organises and facilitates trade fairs, conferences, events and other meetings. Live and online.

For a number of industries, we offer our great expertise. These industries include healthcare, construction & installation, industry, logistics, IT media, education, travel and leisure. We have a large and diverse range of venues where you can meet each other in real life, including the Beatrix Theatre. For online meetings such as webinars and livestreams you can visit our Jaarbeurs Studios.

With offices in China and Thailand, we have an extensive national and international network of partners

Congres Polar

Accelerator of sustainable growth

We believe that there should be a place where you can meet each other in real life. Meet to grow. At Jaarbeurs, we offer and create the space to accelerate growth: as people, as an organisation and as an industry. In a sustainable, safe and smart way. Live and online. In the centre of the country, in the heart of the city, with you as our main focus.

Our core values
•    We are hospitable. We want our visitors and customers to have a warm and personal experience: online, but definitely also in real life. 
•    We are fair. We opt for sustainable relationships with our customers, suppliers as well as a sustainable world around us.
•    We are clever. We are sharp, innovative and solution-oriented. We always find a practical way to make things happen.

Our vision

We are Europe's most sustainable and smart venue and organiser, as well as an indispensable link in the Dutch economy. We organise and facilitate knowledge development and meetings in an innovative way, always aiming for sustainable growth.



We were founded on 6 May 1916 in the office of the mayor of Utrecht. As a response to the economic crisis after the First World War. The Jaarbeurs was built to provide a new impulse for Dutch trade and industry.

Established to promote trade and industry and therefore to stimulate prosperity. Now, more than 100 years later, this ideal still forms the foundation of the Jaarbeurs.

What we do

We organise various trade and public events every year. Connecting supply and demand and bringing exhibitors into contact with the right target group(s) is our main focus. An overview of our own trade events can be found below:

More information about exhibiting at our events