Jaarbeurs International


Crossing borders

Jaarbeurs is strongly intertwined with the Dutch, but also with the international economy. Markets in Asia are very promising. We therefore help you bring your national events to Asia. We also bring interesting Asian titles to Europe. In addition, we bring industries, markets and brands from the Netherlands and Europe to Asia. With offices in Shanghai and Bangkok, Jaarbeurs truly is your 'gateway to Asia.

VNU Group

VNU Group is a globally operating exhibition company with offices in Utrecht, Shanghai and Bangkok, and consolidates the international exhibition business of Royal Dutch Jaarbeurs. The Group is divided into three separate and distinct companies – VNU Europe, VNU Asia and VNU Asia Pacific – which closely cooperate across borders. For its international exhibition and conference business, Jaarbeurs has formed strategic Joint Ventures with influential partners in China and South East Asia.

VNU Europe

VNU Europe is located in Utrecht, The Netherlands, within the extensive Jaarbeurs complex. The international team is wholly focused on the livestock sector, focusing on the organization of the worldwide VIV portfolio. VNU’s Utrecht team organizes shows in the Netherlands, the United Arab Emirates, Thailand, Turkey and Russia.

VNU Asia

VNU Asia is a joint venture of Royal Dutch Jaarbeurs Group located Shanghai and Keylong Exhibitions which established in 2001. The main business is aiming to develop the Chinese market together, also providing total solution of exhibition and conference business support for global customers. The company has more than 300 employees and organizes more than 90 exhibitions and conferences covering all major economic centers of China. The exhibition portfolio focusing on Future Industries, Building & City, Better Life, Agriculture & Food and also Animal Companion.

VNU Asia Pacific

In South East Asia, Jaarbeurs has formed a Joint Venture with the TCC Group, a leading corporate conglomerate in the fast-growing region, to establish VNU Asia Pacific located in Bangkok to cover all key exhibition markets in South East Asia. VNU Asia Pacific has a constantly expanding its portfolio with currently 12 trade shows and event formats including brands from the AgriTech, Animal Husbandry, Animal Companion, Food, Life Sciences and Biotechnology industries. Well-known exhibition brands in the South-east Asia region are for example: VIV Asia, ILDEX (Vietnam & Indonesia), AGRITECHNICA ASIA, Horti ASIA (both in corporation with DLG International) as well as Thailand LAB INTERNATIONAL.