Trade shows

The trade shows we organise and facilitate allow us to make a real impact. Among organisations, visitors, speakers and exhibitors. By talking to each other about sustainable topics, knowledge is shared. Exhibitors share their latest sustainable innovations and speakers update visitors on the latest trends and developments. In any industry: sustainability is becoming a bigger and bigger topic.

Sustainability theatres and plazas

At our trade fairs, sustainability receives attention through knowledge theatres and squares. At BouwBeurs, the Circle Theatre hosts a content programme focusing on sustainability, circularity and industrialisation. The Nationale Onderwijstentoonstelling (national education exhibition) developed a special terrace: 'The Healthy School'. Here, visitors can get sustainable, local and seasonal meals with the aim of making education professionals aware of the possibilities in school canteens. Both better for the climate and for the health of teachers and pupils. During Dutch Health Week, sustainability is a major theme. In the Arena (knowledge theatre) of the Dutch Health Hub, 'Working together on sustainable care' was a big theme. Sustainability is also a hot topic during VSK, the trade fair for the installation sector. In 2024, sustainability is one of the main themes of the fair.

"The workshops and lectures at the VSK trade fair spoke volumes. Of the 143 sessions we organised, more than half were about sustainability." Joyce van de Hoef, exhibition manager
Duurzaamheid kennistheater

Sustainability routes

Sustainability routes lead visitors past exhibitors who are actively committed to sustainability. From companies using sustainable materials to innovations that reduce energy consumption.


Inspire top industry with Transition Dinners

On 6 February, we welcomed the top leaders of the construction, real estate and installation sector to the first Transition Dinner at Jaarbeurs. The Transition Dinner aims to connect CEOs and decision-makers in the construction, real estate and installation sector to drive and accelerate sustainability.

“The construction industry is in a state of flux with sustainability as the main challenge. Driving and accelerating the development of sustainability in construction, real estate and installation is a must. That is why we have joined forces with sustainable knowledge platform Change Inc. and Dutch Green Building Council (DGBC) for the Transition Dinner." Jeroen van Hooff, CEO Royal Jaarbeurs

Sustainable advice by students

How do you ensure that sustainability has a place in all aspects of your fair or event? And how do you make a truly sustainable impact in your sector? These questions were asked by the concept developers of the BouwBeurs when preparing the upcoming edition. To answer them, we challenged six young talents from Utrecht University to think along with us.

SDG Sprint Day

They did so during the SDG Challenge, an initiative in which 13 companies are paired 13 Dutch universities. The SDG Challenge is based on the United Nations' Sustainable Development Goals, which were drawn up to combat climate change. During the SDG Challenge, students help companies by collaborating on issues of sustainability. 

The students came up with inspiring ideas, such as applying gamification to entice visitors to make sustainable choices and a pledge that all exhibitors and visitors can sign to make sustainable choices themselves.