Jaarbeurs - de duurzame grote evenementenlocatie en organisator in Utrecht

Welcome to Royal Jaarbeurs

The heart of the Netherlands

Conveniently located within walking distance of Utrecht Central Station and only 30 minutes from Schiphol Airport.

Sustainable and innovative

We believe that there has to be a place where people can truly meet each other. Meet each other to grow.

More than a century of expertise

Established to promote trade and industry and to stimulate prosperity, this ideal still forms our foundation.

Personalised service

We help you achieve your goals and provide personalized professional service.

Welcome to Royal Jaarbeurs

For over 100 years, Royal Jaarbeurs organises and facilitates trade fairs, conferences, events and other meetings. Live and online.

We believe there should be a place where you can really meet each other. To connect and to grow.
At Jaarbeurs, we offer and create the space to accelerate growth: as people, as an organisation and as an industry.
In a sustainable, friendly and innovative way. Live and online. In the centre of the country, in the heart of the city of Utrecht, with you as our main focus.

Find the perfect venue for your event

Practical information

Jaarbeurs is conveniently located in the centre of The Netherlands, only 30 minutes from Schiphol Airport, and is easily accessible by public transport or by car. Jaarbeurs is located within walking distance from Utrecht Central Station and offers ample parking. We hope to see you soon.

Plan your journey to Jaarbeurs 


Thunderdome 2023
9 Dec - 10 Dec
World of Dinos
16 Dec - 21 Jan
Disney On Ice presenteert Durf te Dromen - Jaarbeurs Utrecht
22 Dec - 30 Dec

More than just a venue

Why should you organize your event at Jaarbeurs?

Royal Jaarbeurs in Utrecht is much more than just a venue. With our years of experience and expertise, we can anticipate and respond to your wishes and needs for any type of event. We are your partners and think along about the layout and execution and offer everything you need: delicious catering and restaurants, good technology and a personal account manager. Organising events is in our DNA!

We were awarded by the public as the Congress Venue of the Year 2022, a wonderful recognition from our customers and visitors! For us, a business event is only successful when the organiser and all visitors are satisfied. How can we help you?

Beatrix theater


Koninklijke Jaarbeurs

Royal Jaarbeurs welcomes Herman Mantel as new Chief Commercial Officer

UTRECHT, 23 October 2023 - Royal Jaarbeurs has announced the appointment of Herman Mantel as its new Chief Commercial Officer (CCO), effective 1 December 2023. He will succeed Heiko M. Stutzinger who is to become the new Managing Director of Hamburg Messe und Congress GmbH. Mantel is currently active as the general director of energy platform Connecthing, having previously worked as Digital & Data consultant at Station10 and CCO at Telegraaf Media Group.
Statiegeld Jaarbeurs duurzaam

Returning deposit bottles and cans at Royal Jaarbeurs

Utrecht, 2 October 2023 – Popular locations such as garden centres, airports and schools are increasingly deciding to be a collection point for deposit bottles and cans. The list now includes Royal Jaarbeurs in Utrecht where reverse vending machines give people the choice of transferring the deposit money to their own account or donating to the Princess Máxima Centre for paediatric oncology via the Tikkie online payment app.
 Koninklijke Jaarbeurs lanceert Health and Innovation Asia 2024

Royal Jaarbeurs launches Health and Innovation Asia 2024

Utrecht, 14 September 2023 – VNU Asia Pacific, a daughter company of Royal Jaarbeurs, has launched the Health and Innovation Asia 2024 trade show in Thailand. This brand-new health-tech event will be held in Bangkok from 11 to 13 September and is set to become a key meeting place for thousands of Asian care professionals. Its primary focus will be on the digital transformation of the care sector with the goal of contributing to sustainable and future-proof health care in Asia.
Autoverhuurbedrijf Hertz opent vestiging bij Koninklijke Jaarbeurs 

Car rental company Hertz opens branch at Royal Jaarbeurs  

Utrecht, 11 September 2023 – Car hire company Hertz has teamed up with Royal Jaarbeurs to open a new branch in the heart of the city of Utrecht. Hertz Utrecht Jaarbeurs is located in the entrance hall of the exhibition and convention centre and within walking distance of Utrecht’s central railway...
Koninklijke Jaarbeurs en Moonback ontwikkelen overzichtelijke hotelplattegrond van Utrecht

Royal Jaarbeurs and Moonback develop practical hotel map and booking tool for Utrecht  

Royal Jaarbeurs has announced a partnership with hotel booking website Moonback. “Our goal is to offer visitors, exhibitors and organisers of trade shows, conferences and meetings the best possible customer experience,” comments Jeroen van Hooff, CEO of Royal Jaarbeurs. “Practicality is crucial in this regard. It is essential that people can easily find and book good accommodations in the vicinity of the Jaarbeurs for all multi-day and international events.” Together with Moonback, Royal Jaarbeurs has now published a practical map for Utrecht that shows all the associated hotels.

Closure Prins van Oranje hall and parking lot P1

The Prins van Oranje hall (hall 1), located on the north side of the Jaarbeurs boulevard, and Jaarbeurs parking lot P1 will be closed on 1 July, 2023. These locations will be handed over to the municipality of Utrecht. This will take place on the basis of agreements made with the municipality in 2016 in favor of the development of the new city district Beurskwartier.