News and inspiration

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yves saint laurent ysl product launch event case
Case

Yves Saint Laurent unveils new men's fragrance at Jaarbeurs Supernova convention center

Completely dressed in black, 200 perfumery owners gathered at Royal Jaarbeurs's convention center Supernova. They were invited to immerse themselves in the world of MYSLF; Yves Saint Laurent's new refillable perfume. Jannick Warnier, Project Manager at UC Belgium beams as he talks about the...
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Enactus Wolrd Cup Koninklijke Jaarbeurs
Case

Olympics for young impact makers at Jaarbeurs

In the beautiful Beatrix Theatre, where the stage is normally the place for musical stars to shine, young impact makers from all over the world gathered for the festive opening of the Enactus World Cup conference in October 2023. For three days, 1,500 international students pitched their most impactful sustainability idea to inspiring leaders from business and civil society organizations. The Enactus World Cup is not just any event; it's a platform where young impact makers get to share their ideas and projects with the world and where innovation and passion go hand in hand with a sustainable future.
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Autoverhuurbedrijf Hertz opent vestiging bij Koninklijke Jaarbeurs 
News

Car rental company Hertz opens branch at Royal Jaarbeurs  

Utrecht, 11 September 2023 – Car hire company Hertz has teamed up with Royal Jaarbeurs to open a new branch in the heart of the city of Utrecht. Hertz Utrecht Jaarbeurs is located in the entrance hall of the exhibition and convention centre and within walking distance of Utrecht’s central railway...
Koninklijke Jaarbeurs en Moonback ontwikkelen overzichtelijke hotelplattegrond van Utrecht
News

Royal Jaarbeurs and Moonback develop practical hotel map and booking tool for Utrecht  

Royal Jaarbeurs has announced a partnership with hotel booking website Moonback. “Our goal is to offer visitors, exhibitors and organisers of trade shows, conferences and meetings the best possible customer experience,” comments Jeroen van Hooff, CEO of Royal Jaarbeurs. “Practicality is crucial in this regard. It is essential that people can easily find and book good accommodations in the vicinity of the Jaarbeurs for all multi-day and international events.” Together with Moonback, Royal Jaarbeurs has now published a practical map for Utrecht that shows all the associated hotels.
P1
News

Closure Prins van Oranje hall and parking lot P1

The Prins van Oranje hall (hall 1), located on the north side of the Jaarbeurs boulevard, and Jaarbeurs parking lot P1 will be closed on 1 July, 2023. These locations will be handed over to the municipality of Utrecht. This will take place on the basis of agreements made with the municipality in 2016 in favor of the development of the new city district Beurskwartier.
peter scholte
News

New Royal Jaarbeurs head chef serving contemporary green cuisine

Peter Scholte started his new role as head chef of Royal Jaarbeurs on 1 March. He brings with him a wealth of expertise from previous positions at the likes of the prestigious Le Garage and Duchess restaurants in Amsterdam, the renowned Spanish restaurant El Bulli and the Hotel Continental in Norway, where Scholte earned a Michelin Star. “We are pleased with the appointment of a new head chef of such calibre,” says Jeroen van Hooff, CEO of Jaarbeurs.