Jaarbeurs - de duurzame grote evenementenlocatie en organisator in Utrecht

Organise your events at Jaarbeurs

Find the perfect venue for your event

For a unique experience, you visit Jaarbeurs

Every year, 2.5 million visitors come to Jaarbeurs. Our event location in Utrecht is the place to be for all kinds of small and big events, live and online: from small meetings, workshops and presentations to talk shows, conferences, large business events and trade fairs.

Jaarbeurs is much more than just a venue of your event. With our 100+ years of experience and expertise, we can meet your needs for any type of meeting or event. We are happy to think along about the design and implementation, and can provide everything you need: delicious (and sustainable) catering options, good technology and a personal account manager.

To us, an event is only successful if the organiser and all the guests are satisfied. No matter if your event is live, hybrid or online: we are here for you.

Flexibele plug & play audiovisuele technologie licht geluid event

Reviews from our clients

309 organizations preceded you and rated us with an average of 8.3.


"Reservation process went smoothly and pleasantly, quick and clear answers."


"It was a great afternoon. Our needs were met very well. Very friendly staff and good food."

Divisiefeest Beeld & Oncologie UMC Utrecht

"Pleasant cooperation with good opportunities for consultation and adjustments of wishes. Thinking along and coming up with solutions. Competitively priced."

Universiteit Twente

"Excellent location. Nice meeting room with all necessary facilities. Everything was taken care of down to the last detail."


ASOT Armin van Buuren dance event locatie jaarbeurs utrecht

Organising the world’s biggest trance event requires enormous focus

Around 55,000 visitors; tens of millions of viewers and listeners worldwide via the live stream; five different stages; amazing laser shows. Utrecht was briefly the international hub of trance music in early March. Royal Jaarbeurs had the honour of hosting the world’s biggest trance event: the...
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foto kuijpers

New Year's breakfast for 1,100 employees: Kuijpers chooses Royal Jaarbeurs for its sustainable character

It’s the first week in your new job and you are immediately tasked with organising a New Year's breakfast for more than a thousand colleagues. That’s what happened to Ruben van den Nieuwenhof, Marketing & Communication staff member at Royal Kuijpers. The brief for the breakfast was to combine the...
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La Vuelta bij Jaarbeurs groene karavaan - duurzaam event Sprinting towards sustainability

How we made our sustainable ambition a reality during La Vuelta Holanda 2022

Last year, Royal Jaarbeurs had the honour of being the official start location of the first stage of the team time trial during La Vuelta Holanda 2022. We were proud to host such a fantastic event and all the more so because, like us, La Vuelta Holanda attaches great importance to being eco-friendly...
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Tens of thousands of gamers travel to ultimate experience in Royal Jaarbeurs

Adventure games, role playing, real-time strategy, board games, racing... And all at a single location. It was everything many a gamer had been waiting for. GameForce has been the event for the gaming industry in Belgium for years and now the biggest game fair in the Benelux was coming to the...
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Event support Jaarbeurs - Ondersteuning tijdens jouw vergadering, congres of beurs

The Digital Dutch 2021: 6,000 virtual participants at Jaarbeurs

‘Go big, or go home’ is what KPN must have thought. The previous edition of The Digital Dutch was sensational, and will be entered in the annals as an unprecedentedly spectacular event. This year, the organisation went one step further. Alle Welling, event organiser and trade manager at KPN: “We have set the bar for next year very high indeed.”
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Bohn Stafleu van Loghum heeft ook digitaal succes - Jaarbeurs Utrecht

The digital successes of Bohn Stafleu van Loghum

Leonie van Helten and Christa van den Hurk, event coordinator and portfolio manager, had never imagined that the COVID-19 measures would also make their jobs more interesting and meaningful. With about 160 live events, masterclasses and conferences a year, the switch to digital events was quite a mean feat for their employer Bohn Stafleu van Loghum. “In the beginning, it seemed impossible to run everything digitally, but now we can almost do it with our eyes closed.”
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Make your event complete

Sustainability & Innovation

Jaarbeurs wants to leave a better world for future generations, a world in which valuable encounters can still take place. Jaarbeurs therefore keeps pace with the changing needs of society. By creating new concepts such as hybrid events, along with the sustainability measures that we take, each day we work towards a futureproof and appealing trade fair, event and conference centre.  

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