Facts & Figures

Jaarbeurs welcomes 2.5 million visitors annually. Our event location in Utrecht is suitable for a variety of activities. From large fairs, events and shows to small-scale meetings and business conferences.
Spread over 11 halls with a total area of 100,000 m2, the Event & Exhibition Centre has hosted 22 trade fairs, events and conferences in 2020. Unfortunately, these are not the big numbers we are used to, but 2020 has also brought us plenty of highlights. For example, World of Dinos attracted as many as 80,000 visitors in 2020. There were also 1217 meetings held at Jaarbeurs. In addition, 60 of our own online events took place and we were able to facilitate 57 livestreams.

When it comes to innovation, steps such as our new sustainability strategy and the unique theatre concept ‘SCALA’, which can accommodate 1050 visitors, were taken.
Do you want to know more about our figures and facts? View the annual report for 2020 here.