Inspiratie

‘Go big, or go home’ is what KPN must have thought. The previous edition of The Digital Dutch was sensational, and will be entered in the annals as an unprecedentedly spectacular event. This year, the organisation went one step further. Alle Welling, event organiser and trade manager at KPN: “We have set the bar for next year very high indeed.”

Leonie van Helten and Christa van den Hurk, event coordinator and portfolio manager, had never imagined that the COVID-19 measures would also make their jobs more interesting and meaningful. With about 160 live events, masterclasses and conferences a year, the switch to digital events was quite a mean feat for their employer Bohn Stafleu van Loghum. “In the beginning, it seemed impossible to run everything digitally, but now we can almost do it with our eyes closed.”

It was such an amazing day! On 11 April it was time for the fourth edition of The Digital Dutch: the business event on digital innovation. All who took part were extremely impressed by all the digital tours de force demonstrated by KPN and its partners at the event. We spoke to Alle Welling, product owner at KPN, about this spectacular event.