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Jaarbeurs starts cooperation with new ticketing partners HEMA and ANWB

HEMA and ANWB will be selling tickets for all Jaarbeurs consumer trade shows, such as the Vakantiebeurs, MOTORbeurs Utrecht, Kampeer & Caravan Jaarbeurs, Bike MOTION Benelux, KreaDoe and Taste of Christmas. Visitors can also save up at the Albert Heijn stores in Utrecht to buy discounted tickets (2 for 1) for the Kampeer & Caravan Jaarbeurs and Taste of Christmas.

Consumer events
While most people in the Netherlands are enjoying their holidays, or still have to pack their bags, the Jaarbeurs has already started preparing for the consumer shows for this autumn and next spring. Business Unit Manager Leisure & Retail Marloes van den Berg of Jaarbeurs: 'We want to surprise our visitors every time, whether it is holiday makers, cycling enthusiasts or bike fanatics. The experience and the interaction between exhibitors and visitors are the most important aspects of our events. For that reason, we have worked hard the last few years adjusting our concepts. By enable visitors to buy tickets at ANWB and HEMA, we bring our events under the attention of an even larger audience, plus we can offer HEMA and ANWB customers a fun day out.'

Marloes van den Berg is also enthusiastic about the special deal with Albert Heijn. 'Jaarbeurs is a real Utrecht company, so the idea of saving up at Albert Heijn for activities in Utrecht was very interesting for us. Customers can save up for all types of leisure activities. And what is more fun than taking a stroll around at the Vakantiebeurs or getting inspiration for Christmas dinner at Taste of Christmas?'
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