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VIV Russia 2015: ready to help animal protein producers in Russia

Valuable management information
This edition, the primary focus will be on delivering practical and relevant information about production methods, directly to help the senior technical managers from farms and processing factories who want to obtain the most from the resources currently available to them. These managers will find seminar presentations and workshops that are specifically for their benefit, with expert advice given in the Russian language, to add to the extremely valuable know-how offered by the show’s international exhibitor line-up of over 300 of the top suppliers to the poultry, pig, dairy and aquaculture industries.

VIV International Russia Summit
The flow of practical information on offer starts even before the trade show opens. On Monday 18 May 2015, a series of Russian-language technical seminars will be given in a free-of-charge knowledge transfer meeting called the VIV International Russia Summit that takes place at the Hotel Lotte Moscow. Its central theme is “Maximizing performance with modern technology”. For the poultry sector, it contains sessions on breeding and incubation presented by specialists from globally renowned system suppliers. Pork production has its own session, similarly featuring speakers from major international supply companies, and there are also multiple-species discussions on health and nutrition, climate control and IT used in meat processing.

Current challenges
VIV Russia 2015 project manager Ruwan Berculo explains that the programme for the one-day Summit and for the show itself has been shaped by the recognition that Russia today is at the stage of needing to optimise its operation of the installations for the domestic production of animal proteins.  “These are turbulent times for Russian animal protein production,” Ruwan Berculo says. “Although the country is successfully achieving substantial increases in its production of meat, milk and eggs, the period of sky-high revenues for Russian producers has inevitably come to an end and a decrease to less spectacular levels of investment has already started.”

New reality
The relative weakness of the Rouble against other currencies means that it has become harder to invest in completely new systems from abroad. “Therefore we see that a stable further development of Russia’s animal protein sector is becoming the new reality. The imperative for the senior managers is to make maximum use of the new technology and genetics that is already installed on their farms and factories. This is where VIV Russia 2015 most certainly can help them. A visit to the show, and to our Summit on the Monday, will reward them with information and guidance of real value when it comes to their hands-on management of operations.”

Solid commitment
The international exhibitors at the trade show realise very clearly that Russia is probably their most challenging market at present, he adds.  The fact that they are coming to the show underlines their solid commitment to their Russian customers and the industry in total. As the co-organiser of VIV Russia 2015 in association with Russian show organiser Asti Group, VNU Exhibitions Europe is showing an equal level of commitment to the market and a determination to assist the animal protein producers off Russia and the CIS by giving them a highly professional platform for knowledge exchange and networking.

Strengthen relationships
“To everyone attending VIV Russia 2015, I say we will be doing all we can to help strengthen your business relationships. Considering the present market circumstances that would be an extremely valuable outcome for our exhibitors and for our visitors.” The organisers expect that VIV Russia 2015 will attract around 4,000 visitors and that 90% of these will be from Russia, with the others coming mainly from various neighbouring CIS countries. Special invitations have been issued to the decision-makers at the leading Russian companies in poultry and pig production.

Special Events
Poultry is likely to be the most represented sector within VIV Russia 2015, both for exhibits and attendance, but all other animal proteins receive attention at the event through areas dedicated to their particular interest. Pork production has its own pavilion of displays, poultry and pork processing are featured in the Meat Tech Pavilion, feed manufacturing has CropTech FeedTech. 
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