The new reality
Right now we are living in a new reality. These are uncertain times, and organisations are forced to make choices without having all the information at their disposal. How will the travel industry deal with the new field of influence/force between consumer confidence, travel advice, governments and commercial feasibility? How have travel organisations been able to reinvent themselves? How can the industry speed up its own recovery? What innovative ideas have emerged and what surprising connections and collaborations are being developed?