Annual report

Annual report 2025

Royal Dutch Jaarbeurs looks back on a strong year. The organisation grew in turnover, impact and international reach, while once again taking important steps towards its ambition to be the most sustainable and innovative event organiser and facilitator in Europe by 2030. With the organisation of 2,364 exhibitions, conferences and events worldwide, breakthroughs in digitalisation and sustainability, and a substantial growth in turnover, Jaarbeurs shows that its strategy is working. Turnover growth was partly driven by international exhibitions in the agri-food segment.

Jeroen van Hooff, CEO Royal Dutch Jaarbeurs sees trends that explain the growth. "The year 2025 was proof for us that sustainable growth starts with loyalty. Customers and partners came back and chose Jaarbeurs more often and consciously. We saw this in the strengthening of our own titles, the intensification of relationships with industry associations and in an occupancy rate that once again proved that Jaarbeurs is the stage for events that bring connection, progress and change 365 days a year. We also introduced new formats such as Van Gogh the Immersive Experience and Winterwereld van Jaarbeurs, clearly meeting the need for such events in the wider Utrecht area."

Curious about all our accomplishments and the results we have achieved over the past year?